Digital & Martech Lead

Médecins Sans Frontières HK / Doctors Without Borders (MSF); Hong Kong; On-site; HKD 1,000,000 - 1,500,000; Full time

Job summary

MSF Hong Kong seeks a senior leader to drive digital fundraising, data-driven decision making and automation across the marketing technology ecosystem. You will lead supporter growth and optimise engagement through insights, analytics and strategic partnerships.

You will define roadmaps, manage budgets and collaborate with cross-portfolio teams to maximise fundraising performance and organisational impact.

Qualifications

• University degree or above in Marketing, Business Administration, Information Systems, Data Analytics or related discipline.
• Minimum 8-10 years in digital marketing, fundraising, CRM, customer engagement or marketing technology functions.
• Minimum 3 years of team leadership and people management experience.
• Proven experience developing and implementing digital growth strategies and multi-channel acquisition programmes.
• Experience managing digital marketing budgets, forecasts and performance targets.
• Experience leading CRM, customer data, marketing automation or technology transformation projects.
• Experience managing agencies, technology vendors and external partners.
• Experience within the NGO, fundraising, membership or subscription sectors is highly desirable.

Responsibilities

• Lead the development and implementation of MSF Hong Kong's digital engagement, supporter insight and marketing technology strategy.
• Define and drive the digital and MarTech roadmap, prioritising investment and capability needs.
• Act as the SME on digital fundraising, audience engagement and emerging technologies.
• Develop supporter insight frameworks, segmentation methodologies and performance measurement systems.
• Translate data into strategic recommendations for campaign planning and resource allocation.
• Establish testing, optimisation and continuous improvement frameworks across digital channels.
• Engage in MSF international community of practice.

Skills

Digital marketing

Fundraising

CRM

Audience insights

Leadership

Stakeholder management

Budget management

Education

University degree

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Lead the development of MSF Hong Kong's digital fundraising capability, marketing technology ecosystem and supporter insights framework to enable sustainable supporter growth, improve supporter experience and strengthen fundraising effectiveness through data-driven decision making and automation.

The role is a Cross-portfolio functional leader to build the digital, data and technology capability that enables supporter growth.

Key Responsibilities

• Lead the development and implementation of MSF Hong Kong's digital engagement, supporter insight and marketing technology strategy, ensuring alignment with fundraising objectives and long-term organisational growth ambitions.
• Define and drive the digital and MarTech roadmap, identifying investment priorities, capability requirements and innovation opportunities to improve supporter acquisition, engagement, retention and lifetime value.
• Act as the organisational subject matter lead on digital fundraising, audience engagement and emerging technologies, influencing strategic direction and supporting evidence-based decision making across fundraising functions.

Supporter Insight & Performance Optimisation

• Lead the development of supporter insight frameworks, audience segmentation methodologies and performance measurement systems to identify growth opportunities and improve fundraising effectiveness.
• Translate supporter behaviour, market trends and fundraising performance data into strategic recommendations that inform campaign planning, resource allocation and supporter experience improvements.
• Establish and oversee testing, optimisation and continuous improvement frameworks to maximise fundraising performance across digital channels and supporter journeys.
• Establish test and learn structure to all fundraising campaigns and build internal test & learn trail to ensure impact of each learning captured and share amongst teams
• Engage actively in MSF international community of practice

Marketing Technology & Capability Development

• Lead the development, implementation and optimisation of marketing technology capabilities, including automation, customer data platforms, analytics and reporting solutions, ensuring effective adoption across fundraising teams.
• Establish governance frameworks, performance standards and operating practices that enable scalable and data-driven supporter engagement.

Leadership & Stakeholder Management

• Provide leadership and professional guidance to digital specialists, agencies and teams, ensuring effective delivery of strategic priorities and capability development.
• Build collaborative partnerships across fundraising journey owners, Supporter Service Operations, Communications, Events & Outreach to drive integrated supporter engagement strategies and organisational effectiveness

The Ideal Candidate

• University degree or above in Marketing, Business Administration, Information Systems, Data Analytics or related discipline.
• Minimum 8-10 years of experience in digital marketing, fundraising, CRM, customer engagement or marketing technology functions.
• Minimum 3 years of team leadership and people management experience.
• Proven experience developing and implementing digital growth strategies and multi-channel acquisition programmes.
• Experience managing digital marketing budgets, forecasts and performance targets.
• Experience leading CRM, customer data, marketing automation or technology transformation projects.
• Experience managing agencies, technology vendors and external partners.
• Experience within the NGO, fundraising, membership or subscription sectors is highly desirable.

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus.

MSF HK&F is committed to zero-tolerance of abusive behaviours including sexual exploitation, abuse, and harassment (SEAH), harassment, discrimination, exploitation, aggression, abuses of power and resources, and misconduct related to case management. All offers of employment will be subject to satisfactory references and appropriate screening checks. By submitting an application, candidates acknowledge and accept this recruitment procedures.

MSF HK&F acknowledges the principles of Diversity, Equity, and Inclusion in the workplace. We actively encourage applications from individuals of all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, disability, religion, or any other personal characteristics. We value the unique perspectives and experiences that each person brings and strive to create an environment where everyone feels respected, supported, and empowered to thrive.