Digital Marketing Manager for Banking Growth

Hong Kong Job Consulting; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Hong Kong Bank is seeking a Digital Marketing Manager to join its banking division in Hong Kong. You will lead digital marketing strategies, drive performance-based campaigns, and coordinate with agencies and internal teams to grow customer acquisition and revenue.

The role requires 4+ years in digital marketing, strong analytical skills, and excellent English communication. Financial services experience is desirable but not required, with a focus on social media and online channels.

Qualifications

• Degree holder in Business Administration, Marketing, Communications or related discipline.
• Strong analytical and planning skills.
• Experience in digital marketing campaigns and channels.
• Knowledge of China market is a plus.

Responsibilities

• Develop effective digital marketing strategy and performance-based campaigns to acquire customers and drive revenue growth.
• Collaborate with external agencies and internal teams to launch campaigns and optimise performance across digital channels.
• Identify collaborations with platforms, partnerships (including KOLs) and technologies to boost APP downloads and user growth.
• Track, analyse and report performance metrics to provide actionable insights for improvement.

Skills

Digital marketing

Analytics

Campaign management

Social media

Team collaboration

Education

Bachelor's degree in Business Administration/Marketing/Communications

Job description

Hong Kong Bank is seeking a Digital Marketing Manager to join its banking division in Hong Kong. You will lead digital marketing strategies, drive performance-based campaigns, and coordinate with agencies and internal teams to grow customer acquisition and revenue.

The role requires 4+ years in digital marketing, strong analytical skills, and excellent English communication. Financial services experience is desirable but not required, with a focus on social media and online channels.