Banking Digital Marketing & Communications Specialist

Hong Kong Job Consulting; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Hong Kong Job Consulting is seeking an Assistant Digital Marketing & Communications Manager for a Banking client in Hong Kong. You will support the bank's digital marketing and acquisition strategies, craft content, manage campaigns across channels, and coordinate with agencies.

You will oversee social media, digital campaigns, SEO/SEM, and PR activities, ensuring alignment with budgets and KPIs. Fluency in English and Chinese, strong analytical and planning skills, and the ability to work under

Qualifications

• Degree or above in a relevant field.
• Minimum 7 years of relevant digital marketing, social media, advertising or PR experience; banking/financial services experience is a strong advantage.
• Excellent written and spoken English and Chinese communication skills.

Responsibilities

• Develop and execute marketing communications campaigns for digital channels and retail banking products/services.
• Support growth of the bank's digital and social media strategy and presence (SEO, SEM, Facebook, Instagram, WeChat, LinkedIn).
• Manage and coordinate the bank's social media content strategy.
• Coordinate with digital/creative agencies on campaigns, media placement and production.
• Track, analyze, and report performance metrics to assess ROI on digital channels.
• Ensure quality execution of marketing initiatives within budgets and KPIs.

Skills

Digital marketing

Social media

Advertising

Public relations (PR)

SEO/SEM

Analytics

Budget management

Education

Bachelor's degree in Business Administration, Marketing, Digital Marketing, Communications, Journalism or related disciplines

Job description

Hong Kong Job Consulting is seeking an Assistant Digital Marketing & Communications Manager for a Banking client in Hong Kong. You will support the bank's digital marketing and acquisition strategies, craft content, manage campaigns across channels, and coordinate with agencies.

You will oversee social media, digital campaigns, SEO/SEM, and PR activities, ensuring alignment with budgets and KPIs. Fluency in English and Chinese, strong analytical and planning skills, and the ability to work under