Digital Marketing & Projects Lead - Banking

Industrial and Commercial Bank of China (Asia) Limited; Hong Kong; On-site; HKD 520,000 - 600,000; Full time

Job summary

Industrial and Commercial Bank of China (Asia) Limited in Hong Kong seeks a skilled Business Analyst to drive digital marketing initiatives. You will plan, execute and optimize campaigns across digital channels to grow banking revenue, while monitoring campaign performance and market trends.

You will work with internal teams and external partners to develop strategic marketing plans aligned with bank targets, ensuring successful events launch on e-Banking and Mobile Banking apps.

Qualifications

• University graduate with major in Management, Finance, Marketing or related disciplines
• At least 4 years of retail banking and marketing experience
• Candidates with marketing system experience (e.g., mobile banking APP, marketing automation tools, or data analytics platforms) are highly preferred
• Strong IT background (e.g., mobile banking app basic coding, API integration, or digital platform management) will be an advantage
• Sound marketing experience
• Good analytical, organization, communication and interpersonal skills
• Excellent command of spoken and written English and Chinese
• Highly developed, demonstrated teamwork skills

Responsibilities

• Boost digital banking revenue by planning and implementing marketing projects and campaigns
• Closely monitor and evaluate the effectiveness of the planned marketing campaigns
• Keep abreast of the market intelligence and identify digital marketing opportunities for marketing programs
• Assist Section Head to establish and manage the various promotion and advertising campagin
• Handle ad-hoc tasks assigned by Department Head/Depuy Department Heads
• Formulate and develop strategic marketing plan according to the departmental goals and Bank’s targets
• Spearhead the development and implementation of marketing programs, direct and drive excellence in the execution of marketing campagin
• Liaise and work with other internal departments and external vendors on implementing marketing activities
• Analysis and review the effectiveness of marketing programs to ensure the achievement of established objectives and performance
• Perform competitor analysis and identify market trend and consumer insights for the exploratory of business opportunities
• Assist in testings to ensure the marketing events be able to launch in e-Banking or Mobile Banking APP

Skills

Marketing strategy

Digital marketing

Data analytics

Education

Bachelor's degree in Management/Finance/Marketing

Tools

Marketing automation tools

Data analytics platforms

Mobile banking app basics

Job description

Industrial and Commercial Bank of China (Asia) Limited in Hong Kong seeks a skilled Business Analyst to drive digital marketing initiatives. You will plan, execute and optimize campaigns across digital channels to grow banking revenue, while monitoring campaign performance and market trends.

You will work with internal teams and external partners to develop strategic marketing plans aligned with bank targets, ensuring successful events launch on e-Banking and Mobile Banking apps.