Digital Marketing Executive

10Life Group Limited; Hong Kong; On-site; HKD 201,000 - 335,000; Full time

Job summary

10Life Group Limited is seeking a Growth Marketing Assistant to support paid acquisition on Meta Ads and Google Ads in Hong Kong. You’ll help set up, schedule and launch campaigns across key product lines, and work with sales and marketing to optimize budget and performance.

The role emphasizes data-driven reporting, creative coordination with design and copy teams, and maintaining targeting accuracy. Fluency in Cantonese and English is required.

Qualifications

• At least 1 year of hands-on experience or exposure to running paid campaigns on Meta Ads and/or Google Ads.
• Diploma or above in Marketing, Business, Communications, or related field.
• Comfort with performance data and reporting tools—GA4 or Excel/Google Sheets preferred.
• Excellent written and spoken Cantonese and English; able to draft copy for creatives.
• Organized and able to manage multiple campaigns and deadlines.

Responsibilities

• Set up, schedule, and launch paid campaigns on Meta Ads and Google Ads per campaign plan and targeting provided by the team.
• Monitor day-to-day campaign performance against CPL, CPA, lead and sales targets.
• Track and pace paid media budget spend, adjusting, scheduling and allocation across campaigns.
• Set up and maintain retargeting/remarketing audiences to re-engage users.
• Draft copy points and key messages for ad creative and landing pages; coordinate with design and copywriting teams to prepare and test final assets.
• Prepare regular performance and budget spend reports for stakeholders, tracking progress against targets.
• Support broader digital marketing initiatives and day-to-day admin tasks as needed.

Skills

Meta Ads

Google Ads

GA4 / Analytics

Excel/Sheets

Bilingual Cantonese & English

Education

Diploma or above in Marketing/Business/Communications

Tools

GA4

Job description

This role supports 10Life's paid acquisition efforts on Meta (Facebook/Instagram) Ads and Google Ads, helping to set up, schedule, and run campaigns across our core product lines – QDAP, VHIS, savings & retirement, critical illness, medical, and life protection, and General Insurance – each built around a conversion action: a WhatsApp enquiry, an online application, or a redirection to our partners. You'll work closely with the sales and marketing team to execute campaign plans, keep budget spend on track, and report on progress – from click-through to actual policy sales, not just impressions and clicks.

Key responsibilities

• Set up, schedule, and launch paid campaigns on Meta Ads and Google Ads per campaign plan and targeting provided by the team — covering campaign/ad set/ad structure and scheduling
• Monitor day-to-day campaign performance against CPL, CPA, lead and sales targets
• Track and pace paid media budget spend, adjusting, scheduling and allocation across campaigns
• Set up and maintain retargeting/remarketing audiences to re-engage users
• Draft copy points and key messages for ad creative and landing pages; coordinate with design and copywriting teams to prepare and test final assets
• Prepare regular performance and budget spend reports for stakeholders, tracking progress against targets and following up on action items
• Support broader digital marketing initiatives and day-to-day admin tasks as needed

About you

• At least 1-yr experience or exposure to running paid campaigns on Meta Ads and/or Google Ads (work, internships, or coursework)
• Interest in financial services or insurance is a plus
• Tertiary education (diploma or above) in Marketing, Business, Communications, or related field
• Comfortable working with performance data and reporting tools — familiarity with GA4 or Excel/Google Sheets preferred
• Good attention to detail and strong follow-through — able to track campaign schedules and budgets accurately and flag issues promptly
• Excellent written and spoken Cantonese and English; able to draft clear, concise copy points for the creative team
• Organized and manage multiple ongoing tasks, campaigns, and deadlines

10Life is a homegrown pre-IPO Insurtech company with a mission to bring fair insurance to life. Founded by seasoned insurance professionals, 10Life combines technology with compassion to drive fair products, fair sales, and fair claims. We have pioneered insurance product ratings to differentiate good products from the bad, non-commissioned advisors to provide unbiased professional advice and independent claims ambassador to provide end-to-end claims support and ensure fair pay-out. Our goal is to help customers get the best coverage when they buy insurance and make a claim. Since 2017, 10Life has been connecting more than 6 million users with over 50 insurers.