Assistant Manager / Manager (Product Marketing)

Delken Group Limited; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

Delken Group Limited is seeking an Assistant Manager / Manager (Product Marketing) in Hong Kong to develop and lead digital marketing strategies across channels. You will drive brand visibility, website traffic, and customer acquisition while coordinating campaigns and budgets.

The ideal candidate has 5+ years in marketing or digital marketing, preferably in insurance, with strong English and Chinese communication, and proficiency in Excel and presentation tools.

Qualifications

• University graduate, preferably in Marketing or digital marketing.
• Minimum 5 years' relevant experience in marketing or digital marketing, preferably in insurance.
• Strong knowledge of digital ads (PPC, SEO/SEM, social ads) and campaign management.

Responsibilities

• Develop digital and social marketing strategy to support the company's overall strategies and objectives.
• Enhance brand awareness with the digital space as well as driving website traffic and acquiring customers.
• Design, coordinate and execute digital marketing campaigns, social media, and other digital channels.
• Responsible for planning and budget control of digital and social marketing.
• Develop benchmark for assessing success of digital and social media campaign success and regularly analyze, review and report on strategies.
• Support ad hoc projects/duties as assigned.

Skills

Digital marketing

PPC

SEO/SEM

Social ads

Campaign management

Excel

PowerPoint

Word

English & Chinese

Education

Bachelor's degree

Tools

Google Ads

SEO tools

Job description

Assistant Manager / Manager (Product Marketing)

Our client is a Leading General & Life Insurance Company, they invite bright and energetic candidate for the following vacancy:

Assistant Manager / Manager (Product Marketing)

Responsibilities:

• Develop digital and social marketing strategy to support the company's overall strategies and objectives
• Enhance brand awareness with the digital space as well as driving website traffic and acquiring customers
• Design, coordinate and execute digital marketing campaigns, social media, and other digital channels
• Responsible for planning and budget control of digital and social marketing
• Develop benchmark for assessing success of digital and social media campaign success and regularly analyze, review and report on strategies
• Support ad hoc projects/duties as assigned

Requirements:

• University graduate or above, preferably inMarketing or digital marketing;
• Minimum 5 years' relevant working experience in marketing or digital marketing, preferably in insurance industry
• Good consumer market/industry sense, preferrably with insurance product knowledge
• Knowledge of digital ads such as PPC, SEO/SEM, and social ads etc.
• Strong in marketing campaign management & execution
• Organized, good time management skills and able to meet tight deadlines
• Attentive to details and able to work independently with limited supervision
• Excellent presentation skills;
• Excellent command of both written and spoken English and Chinese;
• Excellent command in MS Excel, PowerPoint and Word

For more jobs, please visit our website:www.delken.com.hk. (All personal data submitted will be treated in strict confidential and used for recruitment purposes only.)