Assistant Digital Marketing Manager

Randstad Hong Kong Limited; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Randstad Hong Kong Limited is seeking an Assistant Digital Marketing Manager for a 1-year agency contract to lead digital marketing initiatives and digital transformation to boost brand awareness, engagement, and lead generation.

Role covers SEO/SEM, website optimization, and broker/customer portal development, with governance and regulatory compliance at the core. English and Cantonese proficiency required; Putonghua a plus.

Qualifications

• Bachelor's degree in Marketing or related field.
• 6–8 years in digital marketing or digital transformation.
• Proficient in SEO/SEM, web analytics, social media, CMS.

Responsibilities

• Develop and execute digital marketing and social media strategies.
• Manage website enhancements, SEO/SEM, and user journey optimization.
• Lead development and adoption of digital portals for customers and brokers.
• Manage end-to-end digital projects: BA, UAT, implementation, support.
• Monitor campaign metrics, traffic, and ROI; optimize performance.
• Ensure compliance with governance, regulatory, and information security policies.

Skills

Digital Marketing

Marketing Analytics

SEO/SEM

Content Management

Stakeholder Management

Vendor Management

Education

Bachelor Degree

Job description

about the company.

Our client is a well-established and prominent life insurance provider in Hong Kong, dedicated to delivering innovative financial solutions, digital transformation, and exceptional service to its customers and business partners.

about the team.

You will be joining a high-performing Business Development division, reporting directly to the Head of Business Development. The team works collaboratively across internal business units and alongside external vendors to drive digital adoption and customer-centric growth initiatives.

about the job.

In this 1-year agency contract role as an Assistant Digital Marketing Manager, you will lead and execute digital marketing and digital transformation initiatives to boost brand awareness, customer engagement, and lead generation.

Key responsibilities include:

• Developing and executing comprehensive digital marketing and social media strategies.
• Managing corporate website enhancements, content quality, SEO/SEM, and user journey optimization.
• Leading the development, rollout, and adoption of customer- and broker-facing digital portals.
• Managing end-to-end digital project lifecycles, including business analysis, UAT, implementation, and post-launch support.
• Monitoring campaign metrics, traffic, and user analytics to optimize ROI and marketing effectiveness.
• Ensuring all digital activities comply with internal governance, regulatory policies, and information security guidelines.

skills & experiences required.

• Education: Bachelor's degree in Marketing, Digital Marketing, E-Commerce, Business Administration, or a related field.
• Experience: Minimum 6–8 years of relevant digital marketing, channel management, or digital transformation experience, preferably within insurance, banking, or financial services.
• Technical Expertise: Hands‑on experience with SEO/SEM, web analytics tools, social media platforms, and digital content management systems.
• Project Management: Proven ability to manage multi‑faceted digital projects and collaborate with internal and external stakeholders.
• Personal Competencies: Analytical, proactive, customer‑focused, with strong problem‑solving and communication skills.
• Languages: Excellent command of written and spoken English and Chinese (Cantonese); proficiency in Putonghua is a plus.

experience

6 years

skills

Digital Channel Management/ Marketing Analytics & Performance/ Technical SEO/SEM & Content/Stakeholder & Vendor Management

qualifications

no additional qualifications required

education

Bachelor Degree