Assistant Marketing Manager

HKT; Hong Kong; On-site; HKD 279,000 - 502,000; Full time

Job summary

HKT is transforming the healthtech landscape by making health and wellness services more accessible. The role focuses on creating engaging social media content, copy, and CRM communications to support marketing campaigns and customer journeys.

You will collaborate with design teams and external partners, apply AI tools responsibly, and monitor content performance to optimize reach and engagement across channels in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–6 years in content marketing or social media.
• Fluent in Chinese and English (written and verbal).
• Experience with social publishing, analytics, or content-management tools.
• Interest in AI tools and GEO trends.

Responsibilities

• Create engaging social media posts, captions, carousels, stories, and short-form videos.
• Source and curate health, wellness, and product content.
• Plan, maintain, and execute social media and communications calendars.
• Copywriting for social posts, eDMs, website pages, in-app messages.
• Prepare eDMs and CRM campaigns content and workflows.
• Create or adapt on-brand visual assets and short-form video content.
• Leverage AI tools for brainstorming and drafting while ensuring accuracy.
• Apply basic SEO and explore GEO trends for AI search behaviors.
• Track and analyze basic content metrics and report insights.
• Collaborate with cross-functional teams, agencies, vendors.
• Ad hoc duties as needed.

Skills

Social media

Copywriting

Content calendar

CRM campaigns

AI content

SEO basics

Video content

Analytics

Stakeholder mgmt

Education

Bachelor's degree

Tools

Canva

Adobe Illustrator

Photoshop

Premiere Pro

CapCut

Job description

About Us

At HKT, we are transforming the healthtech landscape by making health and wellness services more accessible. Our ecosystem brings together digital health, wellness, insurance-related and subscription services to support customers throughout their health journey.

Responsibilities

• Social Media Content Creation: Produce highly engaging social media posts, captions, carousels, stories, and short-form videos across key channels while adhering strictly to brand guidelines and platform best practices.
• Content Curation: Source and curate timely, relevant health, wellness, lifestyle, and product-related content to fuel social media and digital communication channels.
• Content Calendar Management: Assist to plan, maintain, and execute social media and communication calendars to ensure all content is prepared, reviewed, and published on schedule.
• Copywriting: Write clear, engaging, and customer-friendly copy for social posts, eDMs, website landing pages, in-app messages, and daily communications.
• CRM Communications: Support the preparation and scheduling of eDMs, and CRM campaigns—including content selection, copywriting, proofreading, and workflow management.
• Visual & Video Content: Create or adapt simple, on-brand visual assets and short-form video content; draft clear creative briefs and prepare materials when collaborating with internal design teams or external partners.
• AI-Enabled Content Creation: Proactively leverage approved AI tools for brainstorming, research, draft variations, and workflow automation, while strictly ensuring factual accuracy, tone, and brand compliance.
• Modern Content Optimisation: Apply basic SEO principles to web copy and actively explore emerging GEO (Generative Engine Optimization) trends to adapt content for next-generation AI search behaviors.
• Content Performance Tracking: Track and analyze basic social, email, and digital content metrics to compile performance reports, extracting insights on top-performing formats and topics.
• Stakeholder & Relationship Management: Collaborate closely with cross-functional teams, business units, agencies, vendors, and external partners to ensure campaigns are executed efficiently and delivered on schedule.
• Ad Hoc Support: Assist with additional duties and tasks assigned by management as needed.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, Multimedia, Design, or a related discipline.
• Experience: 4–6 years of experience in content marketing, social media, copywriting, digital communications, or a related role.
• Industry Knowledge: Familiarity with the insurance, healthcare, and wellness industry is an advantage, providing valuable context for marketing initiatives.
• Language: Fluent in both Chinese and English, with strong written and verbal communication skills.
• AI Adaptable: Strong interest in AI tools, with a willingness to learn new AI skills to enhance marketing efforts and workflows.
• CRM Tools: Familiarity with In-base comms platform (i.e. ACS, Radical) is an advantage.
• Content Tools: Proficiency in social publishing, analytics, or content-management tools is an advantage
• Design Tools: Familiarity with Canva, Adobe Illustrator, Photoshop, Premiere Pro, CapCut, or other visual and video-editing tools is an advantage.
• Digital Skills: Basic understanding of SEO is an advantage; interest in GEO (Generative Engine Optimization) and emerging AI-search behaviours is welcome.
• Customer-Centric Mindset: Detail-oriented and passionate about delivering exceptional customer experiences in a fast-paced, ever-evolving market. Able to turn complex product information into simple and engaging customer-facing content.
• Work Independently: Proven ability to work independently, stay organized, and manage multiple priorities effectively in a dynamic environment.