Digital Strategy Lead & Campaign Manager

Save the Children Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

Save the Children Hong Kong Limited invites applications for a Digital & Social Media Engagement Manager / Assistant Manager to lead our digital strategy, boosting brand presence and audience growth across key platforms. You will own campaigns, manage budgets, and collaborate with internal teams to maximise impact for children.

The role requires storytelling excellence, fluency in English and Chinese, and hands-on content creation using Canva and Adobe Creative Suite, with readiness for

Qualifications

• Bachelor’s degree in Digital Marketing, Communications, Business, or related field.
• Minimum 7 years of experience in digital marketing, social media management and content creation.
• Proven ability to develop and execute digital strategies and campaigns with measurable results.
• Strong understanding of online marketing channels, social media platforms, and audience behaviour.
• Expertise in content positioning, platform-specific engagement strategies, and paid advertising optimisation.
• Experience in engaging celebrities, KOLs, Micro Influencers, handling outdoor advertisement, managing campaign budgets and KPIs.
• Knowledge of SEO/SEM, CMS, Google Analytics, Google Ads, CRM, Meta Business Suite, and social listening tools.
• Exceptional storytelling and writing skills in English and Chinese (Cantonese).
• Proficiency in photo/video editing and design tools (Canva, Adobe Suite).

Responsibilities

• Define and implement digital marketing strategies across social media, email, and other online platforms to enhance brand awareness and engagement.
• Initiate and manage integrated digital campaigns that build visibility and strengthen audience connection.
• Develop platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
• Take full ownership of digital campaigns, including planning, execution, performance tracking and insights.
• Manage paid social media boosting and advertising budgets for maximum ROI.
• Set clear KPIs for campaigns and report on performance regularly.
• Plan and execute email marketing campaigns to nurture audience engagement.
• Track and analyse digital performance metrics and provide actionable insights.
• Safeguard organisation reputation with social listening tools.
• Collaborate with celebrities, KOLs and influencers to amplify reach.
• Work with internal teams and agencies to optimise strategies and deliverables.
• Ensure digital activities align with campaigns, messages, and positioning.
• Oversee design and production of digital assets using Canva and Adobe Creative Suite.
• Produce videos and reels to enhance engagement and impact.
• Support urgent campaigns with rapid turnaround.

Skills

Digital marketing

Social media management

Content creation

Campaign budgeting

KPIs & analytics

Influencer partnerships

SEO/SEM

CMS

Google Analytics

Education

Bachelor’s degree in Digital Marketing, Communications, Business, or related field

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Google Analytics

Google Ads

CRM

CMS

Job description

Save the Children Hong Kong Limited invites applications for a Digital & Social Media Engagement Manager / Assistant Manager to lead our digital strategy, boosting brand presence and audience growth across key platforms. You will own campaigns, manage budgets, and collaborate with internal teams to maximise impact for children.

The role requires storytelling excellence, fluency in English and Chinese, and hands-on content creation using Canva and Adobe Creative Suite, with readiness for