Digital Campaign Analytics & CRM Lead

Peoplebank Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Peoplebank Hong Kong Limited is seeking a data-driven professional to lead the digital messaging propositions across legacy and new platforms in the banking sector. You will collaborate with cross-functional teams, conduct hands-on analytics for campaign lead generation, and translate data into actionable insights to optimize customer service delivery.

In this role, you will manage the end-to-end digital messaging delivery lifecycle, work with technology and analytics teams to design and deploy

Qualifications

• University degree in Statistics, Data and Information Management, Mathematics, or Computer Science.

Responsibilities

• Deliver digital messaging propositions across legacy and new digital platforms including eDM, SMS, MMS, and Push Notifications
• Provide end-to-end management of the digital messaging delivery lifecycle from initial scoping through development, post-implementation support, and measurement
• Collaborate with cross-functional business, analytics, and technology teams to design, manufacture, and deploy optimized digital messages
• Perform hands-on data analytics for campaign lead generation and post-campaign tracking
• Identify and share strategic insights derived from data analytics to drive business growth
• Provide operational insights to ensure efficient, effective, and flawless customer service delivery processes

Skills

Data analytics

Campaign management

Retail banking domain knowledge

AI project experience

Education

Bachelor's degree in Statistics/Data and Information Management/Mathematics/Computer Science

Tools

Python

SQL

SFMC

AEM

SAS

Tableau

QlikSense

Pega

Job description

Peoplebank Hong Kong Limited is seeking a data-driven professional to lead the digital messaging propositions across legacy and new platforms in the banking sector. You will collaborate with cross-functional teams, conduct hands-on analytics for campaign lead generation, and translate data into actionable insights to optimize customer service delivery.

In this role, you will manage the end-to-end digital messaging delivery lifecycle, work with technology and analytics teams to design and deploy