Data Analytics & CRM Manager | Banking

Peoplebank Hong Kong Limited; Hong Kong Island; On-site; HKD 420,000 - 660,000; Full time

Job summary

Peoplebank Hong Kong Limited is seeking a data-driven professional to lead the digital messaging propositions across legacy and new platforms in the banking sector. You will collaborate with cross-functional teams, conduct hands-on analytics for campaign lead generation, and translate data into actionable insights to optimize customer service delivery.

In this role, you will manage the end-to-end digital messaging delivery lifecycle, work with technology and analytics teams to design and deploy

Qualifications

• University degree in Statistics, Data and Information Management, Mathematics, or Computer Science.

Responsibilities

• Deliver digital messaging propositions across legacy and new digital platforms including eDM, SMS, MMS, and Push Notifications
• Provide end-to-end management of the digital messaging delivery lifecycle from initial scoping through development, post-implementation support, and measurement
• Collaborate with cross-functional business, analytics, and technology teams to design, manufacture, and deploy optimized digital messages
• Perform hands-on data analytics for campaign lead generation and post-campaign tracking
• Identify and share strategic insights derived from data analytics to drive business growth
• Provide operational insights to ensure efficient, effective, and flawless customer service delivery processes

Skills

Data analytics

Campaign management

Retail banking domain knowledge

AI project experience

Education

Bachelor's degree in Statistics/Data and Information Management/Mathematics/Computer Science

Tools

Python

SQL

SFMC

AEM

SAS

Tableau

QlikSense

Pega

Job description

You will drive the digital messaging propositions across legacy and new digital platforms to ensure flawless execution of value-added communications within the banking sector. Collaborating closely with cross-functional teams, you will perform hands-on analytics for campaign lead generation, track performance, and translate data into actionable insights that optimize customer service delivery.

Responsibilities

• Deliver digital messaging propositions across various legacy and new digital platforms including eDM, SMS, MMS, and Push Notifications
• Provide end-to-end management of the digital messaging delivery lifecycle from initial scoping through development, post-implementation support, and measurement
• Collaborate with cross-functional business, analytics, and technology teams to design, manufacture, and deploy optimized digital messages
• Perform hands-on data analytics for campaign lead generation and post-campaign tracking
• Identify and share strategic insights derived from data analytics to drive business growth
• Provide operational insights to ensure efficient, effective, and flawless customer service delivery processes

Requirement

• University degree in Statistics, Data and Information Management, Mathematics, Computer Science, or a related discipline
• At least 2 years’ retail banking experience specializing in information and data management
• Proven experience in AI-related projects such as AI agents and AI Retrieval-Augmented Generation (RAG)
• Strong hands-on technical skills in Python and SQL
• Solid understanding of digital messaging technologies like SFMC and AEM alongside analytics tools like SAS, Tableau, QlikSense, or Pega
• Track record in data-related roles or campaign management within the financial services industry