Customer Segments & Experience Leader

China Construction Bank (Asia) Corporation Limited; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

China Construction Bank (Asia) Corporation Limited in Hong Kong seeks a Customer Segment & Experience Professional to grow segment portfolios, craft value propositions, and lead omni-channel engagement initiatives. The role emphasizes data-informed insights, strong customer focus, and cross-functional collaboration with sales and marketing.

Ideal candidates will have a business or marketing degree, experience in retail banking with digital initiatives, and fluency in English, Cantonese, and

Qualifications

• Degree required in business/marketing or related fields.
• Strong customer-centricity and understanding of customer voice.
• Experience in retail banking and digital developments is preferred.

Responsibilities

• Grow segment portfolio through product penetration and channel usage.
• Develop value propositions for segments via personas.
• Strategize business models for expanding segments and channels.
• Optimize omni-channel servicing models.
• Develop customer journeys and engagement to drive conversion and loyalty.
• Collaborate with frontline sales to deliver engagement model.
• Monitor feedback, identify improvements and mobilize actions.
• Enhance loyalty and retention via gated processes.
• Collaborate with Marketing to drive campaigns and revenue growth.
• Manage outbound and inbound call sales to support campaigns.

Skills

Customer insights

Data analytics

Analytical skills

Influencing skills

Change leadership

English

Cantonese

Mandarin

Education

Bachelor's degree in Business Administration, Marketing or related disciplines

Job description

China Construction Bank (Asia) Corporation Limited in Hong Kong seeks a Customer Segment & Experience Professional to grow segment portfolios, craft value propositions, and lead omni-channel engagement initiatives. The role emphasizes data-informed insights, strong customer focus, and cross-functional collaboration with sales and marketing.

Ideal candidates will have a business or marketing degree, experience in retail banking with digital initiatives, and fluency in English, Cantonese, and