Segment Growth & Digital Strategy - Banking

Bank of China (Hong Kong); Hong Kong; On-site; HKD 400,000 - 700,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Allowances

Job summary

Bank of China (Hong Kong) is seeking a results-driven professional to support senior management in expanding new customer segments and driving value growth through digital channels. The role emphasizes market insights, cross-functional collaboration with product and sales, and the development of targeted campaigns to enhance acquisition, mix, and revenue.

Candidates should hold a university degree, have digital project management experience, and possess strong communication and analytical

Qualifications

• University degree or above in any discipline; 3 years banking/financial industry experience preferred.
• Proven experience in digital project management, digital marketing and digital commercialization.
• Professional qualification CFP/CFA/CFMP/PMP/ACP would be an advantage.
• Excellent communication, influencing and presentation capabilities.
• Strong analytical, problem-solving and decision-making skills with ownership and responsibility.
• Proficiency in English and Chinese; Mandarin would be an advantage.

Responsibilities

• Support senior management in developing business strategies for new customer segments, focusing on acquisition and value growth.
• Tailor service models and channels; coordinate between product and sales to develop new products and services.
• Gather market insights, track trends, and design targeted outreach strategies and campaigns.
• Promote a sales management framework and coordinate across sales units to execute marketing plans.
• Assist in creating sales tools and KPIs to improve frontline efficiency and compliance.
• Streamline account opening processes and shift offline activity to digital channels.
• Explore new customer acquisition channels and expand referral networks.
• Leverage data analytics to refine customer segmentation and drive revenue.

Skills

Communication

Analytical thinking

Presentation skills

Influence & stakeholder management

Education

Bachelor's degree or above

Job description

Bank of China (Hong Kong) is seeking a results-driven professional to support senior management in expanding new customer segments and driving value growth through digital channels. The role emphasizes market insights, cross-functional collaboration with product and sales, and the development of targeted campaigns to enhance acquisition, mix, and revenue.

Candidates should hold a university degree, have digital project management experience, and possess strong communication and analytical