VP, Premier Banking & Customer Segments

OCBC Bank (Hong Kong) Limited; Hong Kong; On-site; HKD 500,000 - 650,000; Full time

Job summary

OCBC Bank (Hong Kong) Limited is seeking a candidate to lead customer proposition development in personal and premier banking segments. You will design tailored marketing programs to grow customer bases while ensuring compliance with regulations.

The ideal candidate has a Bachelor's degree, 5-10 years of relevant experience, and a passion for customer-centric initiatives. Exceptional analytical skills and the ability to engage stakeholders effectively are essential for success in this role.

Qualifications

• 5-10 years’ experience in customer segment management or marketing.
• Deep understanding of customer journey mapping and design thinking.
• Passion for delivering exceptional customer experiences.

Responsibilities

• Design new acquisition strategies and marketing programs.
• Develop sales strategy for business leads acquisition.
• Ensure compliance with regulatory standards.

Skills

Customer experience principles

Analytical skills

Stakeholder engagement

Communication skills

Education

Bachelor's degree in business administration or related field

Job description

OCBC Bank (Hong Kong) Limited is seeking a candidate to lead customer proposition development in personal and premier banking segments. You will design tailored marketing programs to grow customer bases while ensuring compliance with regulations.

The ideal candidate has a Bachelor's degree, 5-10 years of relevant experience, and a passion for customer-centric initiatives. Exceptional analytical skills and the ability to engage stakeholders effectively are essential for success in this role.