CRM officer (Loyalty Program)

HR Plus; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Job summary

HR Plus in Hong Kong is seeking a CRM Officer to lead loyalty programs for a premium automotive retailer with strong presence in Hong Kong, Macao, and China. You will craft CRM strategies, monitor feedback, and work cross-functionally to launch targeted campaigns that boost retention and customer engagement.

The role requires a bachelor’s degree and at least 2 years in CRM/loyalty marketing, with excellent writing in English and Chinese and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 2 years experience in CRM/ loyalty marketing.
• Experience in loyalty programs in retail/ automobile/ luxury industry preferred.
• Excellent interpersonal skills and writing in English and Chinese.
• Strong communications, multitasking, project management and problem solving skills.

Responsibilities

• Develop and implement CRM strategies to increase retention and loyalty.
• Monitor feedback and coordinate with teams to resolve issues and improve satisfaction.
• Collaborate with internal departments and external agencies to run designated programs.
• Conduct market research to identify customer preferences/trends and create targeted campaigns.

Skills

CRM marketing

Customer retention

Market research

Bilingual writing (EN/ZH)

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Job description

About the job CRM officer (Loyalty Program)

About the client:

Our client is an automotive retailer that has a significant presence in Hong Kong, Macao, and China and has been ranked high among the luxury car brand's top international performers.

They are looking for an individual that is results-driven, customer-focused and passionate about building and maintaining long-term customer relationships.

Responsibilities:

• Developing and implementing effective customer relationship management strategies to increase customer retention and loyalty.
  
• Monitoring customer feedback and complaints, and working with relevant teams to resolve issues and improve customer satisfaction.
  
• Working closely with internal departments and external agencies to ensure smooth execution of designated programs.
  
• Conducting market research and analysis to identify customer preferences and trends, and creating targeted marketing campaigns to increase sales and customer engagement.

Requirements:

• Bachelor's degree in Marketing, Business Administration or related field.
  
• Minimum 2 years experience in CRM/ loyalty marketing
  
• Experience in loyalty program in retail/ automobile / luxury industry is preferred
  
• Excellent interpersonal skills and writing skills in English and Chinese
  
• Strong communications, multi-tasking, project management and problem solving skills

Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies. All information received will be kept in strict confidence and only for employment-related purposes.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."