CRM Data Analyst (Sizable Insurance Company, Renewable Contract)

Zebra Strategic Outsource Solution Ltd; Hong Kong; On-site; HKD 279,000 - 502,000; Part time

Job summary

Zebra Strategic Outsource Solution Ltd in Hong Kong is seeking a CRM Data Analyst to design, develop and automate performance monitoring and MIS reporting aligned with key KPIs. You will support end-to-end customer campaigns, lead generation, sizing, A/B testing and tracking.

The role requires 2+ years in campaign management and lead generation; banking/insurance exposure is a plus. Proficiency in MS Word, Excel and PowerPoint and fluency in Cantonese, English and Mandarin are essential.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 2 years in campaign management & lead generation.
• Insurance or banking industry exposure preferred.
• Proficient with MS Word, Excel and PowerPoint.

Responsibilities

• Design, develop and automate processes and tools for performance monitoring and MIS reporting aligned with KPIs.
• Support end-to-end customer campaigns execution and lead generation by gathering requirements, sizing, A/B testing and tracking.
• Identify valuable data sources and collaborate with IT team and data engineers to automate collection processes.
• Assist in monitoring and evaluating ongoing initiatives' effectiveness and impact (e.g. marketing campaigns).
• Provide recommendations based on analytical data and market research.
• Develop and implement predictive analytics and machine learning models to support customer segmentation, lead generation, campaign optimization, customer retention, and business decision-making.

Skills

Campaign management

Lead generation

Predictive analytics

Machine learning

Education

Bachelor's degree

Tools

MS Word

Excel

PowerPoint

Job description

CRM Data Analyst (Sizable Insurance Company, Renewable Contract)

Design, develop and automate the process and tools in support of performance monitoring and MIS reporting that are aligned with various business KPIs

Support the end-to-end customer campaigns execution and call list generation by gathering business requirements, providing the campaign sizing, lead generation, A/B test, and performance tracking

Identify valuable data sources and collaborate with IT team and data engineers to automate collection processes

Assist in monitoring and evaluating ongoing initiatives' effectiveness and impact (e.g. marketing campaigns)

Provide recommendations based on the analytical data, market research

Develop and implement predictive analytics and machine learning models to support customer segmentation, lead generation, campaign optimization, customer retention, and business decision-making

About you

Bachelor's degree holder with minimum 2 years working experience in campaign management & lead generation

Banking or insurance industry exposure is preferred

Proficient in MS Word, Excel and PowerPoint

Fluent in Cantonese, English and Mandarin