CRM Campaign & Client Development Lead

HK03 Richemont Asia Pacific Ltd; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Job summary

Van Cleef & Arpels in Hong Kong seeks a CRM professional to manage regional campaigns and clienteling initiatives. You will consolidate HQ and regional requirements into an executable CRM calendar, localize assets, and deploy campaigns using Salesforce Marketing Cloud.

You will analyze data, maintain data quality, and support training and onboarding for digital tools while collaborating with the local team to drive revenue and customer engagement.

Qualifications

• Experience with CRM and business intelligence tools; ability to analyze context, issues and opportunities.
• Fluent in English, Cantonese and Mandarin.
• Proficiency in Excel and PowerPoint; Power BI is an advantage.

Responsibilities

• Consolidate HQ and regional campaign requirements into a Hong Kong/Macau CRM calendar.
• Prepare targeting lists and segments; build, test, schedule and deploy campaigns in Salesforce Marketing Cloud in line with HQ guidelines and local rules.
• Localize campaign assets for HK/Macau, including translations, templates, boutique details andCalls to action; provide campaign toolboxes to boutiques.
• Support rollout of clienteling and related digital applications; adapt user guides, FAQs and training materials; assist with onboarding and feedback.
• Maintain client-data quality through cleansing, de-duplication and data checks; escalate issues to the Assistant Manager.
• Monitor campaign delivery, engagement, conversion and clienteling KPIs; prepare weekly/monthly reports and highlight trends and risks.
• Monitor competitor campaigns and local market practices; share learnings and test ideas with the local team.

Skills

CRM

Excel

PowerPoint

Power BI

Campaign targeting

Tools

Salesforce Marketing Cloud

Job description

Van Cleef & Arpels in Hong Kong seeks a CRM professional to manage regional campaigns and clienteling initiatives. You will consolidate HQ and regional requirements into an executable CRM calendar, localize assets, and deploy campaigns using Salesforce Marketing Cloud.

You will analyze data, maintain data quality, and support training and onboarding for digital tools while collaborating with the local team to drive revenue and customer engagement.