Growth Marketing Lead: CRM, E-commerce & AI Tools

Hong Kong Technology Venture Career; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Hong Kong Technology Venture Career is seeking a data-driven Marketing Lead in Hong Kong to lead customer acquisition, retention, and CRM optimization.

You will design personalized customer journeys, execute e-commerce campaigns, and analyze data to uncover opportunities. Collaborate with sales, IT, and vendors to deploy marketing automation tools, track KPIs, and drive growth. A Bachelor's in Marketing/related field and 4+ years in e-commerce marketing or CRM are required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum 4 years of e-commerce experience in marketing or CRM.
• Practical expertise in integrating AI tools into daily marketing and e-commerce operations.
• Energetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independently.
• A team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders.
• Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines.

Responsibilities

• Lead data-driven customer acquisition and retention strategies to drive sustainable business growth.
• Design and deliver personalized customer journeys, including tailored product recommendations and search experiences.
• Plan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance results.
• Develop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIs.
• Analyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plans.
• Partner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation tools.
• Track and evaluate key performance metrics to measure campaign effectiveness and inform strategy.
• Support ad-hoc projects and tasks as required.

Skills

CRM marketing

E-commerce marketing

AI tools integration

Data analysis

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or a related discipline

Tools

Marketing automation tools

Job description

Hong Kong Technology Venture Career is seeking a data-driven Marketing Lead in Hong Kong to lead customer acquisition, retention, and CRM optimization.

You will design personalized customer journeys, execute e-commerce campaigns, and analyze data to uncover opportunities. Collaborate with sales, IT, and vendors to deploy marketing automation tools, track KPIs, and drive growth. A Bachelor's in Marketing/related field and 4+ years in e-commerce marketing or CRM are required.