Growth Marketing Leader: CRM & E-commerce Strategy

Leadingnation; Tseung Kwan O; On-site; HKD 90,000 - 130,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a data-driven marketing leader to drive acquisition, retention, and personalized customer journeys. You will design tailored product recommendations, execute ecommerce campaigns, and integrate AI tools into daily operations.

The role requires a Bachelor’s degree in Marketing or related field and at least 4 years in ecommerce marketing or CRM, with strong collaboration skills and the ability to work independently in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• Minimum 4 years of e-commerce experience in marketing or CRM.
• Experience integrating AI tools into daily marketing and e-commerce operations.
• Energetic, initiative-driven and capable of working independently.
• Strong communication and collaboration with internal and external stakeholders.

Responsibilities

• Lead data-driven customer acquisition and retention strategies.
• Design personalized customer journeys and tailor product recommendations.
• Plan, execute, and optimize marketing campaigns and CRM practices.
• Develop and execute e-commerce strategies to drive traffic and sales.
• Analyze customer data and market trends to identify opportunities.
• Collaborate with sales, IT, and external vendors on marketing automation.
• Track key metrics to measure campaign effectiveness and inform strategy.
• Support ad-hoc projects and tasks as required.

Skills

CRM

Data analysis

Marketing

Communication

Independent work

Education

Bachelor’s degree in Marketing, Business Administration, or a related discipline

Tools

AI tools

Job description

Leadingnation in Hong Kong is seeking a data-driven marketing leader to drive acquisition, retention, and personalized customer journeys. You will design tailored product recommendations, execute ecommerce campaigns, and integrate AI tools into daily operations.

The role requires a Bachelor’s degree in Marketing or related field and at least 4 years in ecommerce marketing or CRM, with strong collaboration skills and the ability to work independently in a fast-paced environment.