CRM Campaign Lead - Data-Driven Growth & Engagement

FWD Insurance; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Benefits offered by this job

5-day work week

20–22 days annual leave

Learning & development opportunities

Attractive package

Job summary

FWD Group in Hong Kong seeks a marketing professional to lead customer engagement journeys, analyze behavior, and optimize cross-sell and retention campaigns. You will manage leads, coordinate agencies for eDM/SMS/ads, and ensure timely approvals of materials.

The role requires 3–5 years in CRM or campaign management, strong analytical skills, and experience with marketing automation tools. A collaborative, proactive mindset and knowledge of digital trends will help drive performance.

Qualifications

• 3–5 years’ experience in CRM, customer loyalty, engagement or campaign management.
• Strong analytical skills with extensive A/B testing and cohort analysis experience.
• Up-to-date knowledge of digital marketing trends and performance measurement best practices.

Responsibilities

• Plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.
• Manage leads generation and follow-up, including handling application drop-off lists and identifying qualified leads to enhance cross-sell opportunities.
• Coordinate and manage agencies for development of marketing materials (e.g. eDM, SMS, website banners and social ads).
• Communicate marketing plans and coordinate input, feedback and approvals from key stakeholders.
• Oversee and ensure timely execution of all marketing materials, including end-to-end approval process.
• Champion a culture of customer segmentation, A/B testing, optimization and predictive modelling.
• Track, analyze and report on sales and marketing communications performance.
• Drive collaboration across business units to support growth and improve commercial outcomes.

Skills

Marketing analytics

A/B testing

Cohort analysis

Independent

Education

Bachelor's degree in marketing/communications/e-commerce

Tools

Salesforce Marketing Cloud

Job description

FWD Group in Hong Kong seeks a marketing professional to lead customer engagement journeys, analyze behavior, and optimize cross-sell and retention campaigns. You will manage leads, coordinate agencies for eDM/SMS/ads, and ensure timely approvals of materials.

The role requires 3–5 years in CRM or campaign management, strong analytical skills, and experience with marketing automation tools. A collaborative, proactive mindset and knowledge of digital trends will help drive performance.