Content Marketing Specialist - Social & Digital

HTK; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

HTK in Hong Kong is seeking a creative, hands-on content marketer to support our digital and social-media communications. You will curate, write and create engaging health, wellness, and insurance content across social posts, newsletters, and daily digital communications.

You will work with the Manager and team to translate product priorities into clear, customer-friendly content, while leveraging AI tools responsibly and optimizing for SEO.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Multimedia, Design, or related discipline.
• 4–6 years of experience in content marketing, social media, copywriting, digital communications, or related role.
• Fluent in Chinese and English, with strong written and verbal communication skills.
• Familiarity with insurance, healthcare, and wellness industry is an advantage.
• Interest in AI tools and willingness to learn new AI skills to enhance marketing efforts.

Responsibilities

• Create highly engaging social media content, captions, carousels, stories, and short-form videos across key channels while following brand guidelines.
• Source and curate timely health, wellness, and product content for social media and digital channels.
• Plan, maintain, and execute social media and communication calendars.
• Write clear, engaging copy for social posts, eDMs, website pages, in-app messages, and daily communications.
• Assist with eDMs and CRM campaigns including content selection, copywriting, proofreading, and workflow management.
• Create or adapt simple on-brand visual assets and short-form video content; draft briefs for design teams.
• Leverage approved AI tools for brainstorming, drafts, and workflow automation with accuracy and brand consistency.
• Apply basic SEO to web copy and explore GEO trends for AI-search content.
• Track basic performance metrics and extract insights on formats and topics.
• Collaborate with cross-functional teams, agencies, vendors, and partners to deliver campaigns on schedule.
• Provide ad hoc support as needed.

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

Adobe Illustrator

Photoshop

Premiere Pro

CapCut

Analytics tools

Job description

HTK in Hong Kong is seeking a creative, hands-on content marketer to support our digital and social-media communications. You will curate, write and create engaging health, wellness, and insurance content across social posts, newsletters, and daily digital communications.

You will work with the Manager and team to translate product priorities into clear, customer-friendly content, while leveraging AI tools responsibly and optimizing for SEO.