Senior Marketing Campaigns & Digital Growth Lead

DKSH Hong Kong Limited; Hong Kong; In loco; HKD 180.000 - 300.000; Tempo pieno

Descrizione del lavoro

DKSH Hong Kong Limited is seeking a Marketing Specialist to support planning and execution of digital marketing projects. You will assist website content updates, migrate platforms, and optimize customer journeys while coordinating campaigns across social, email, and digital channels.

You will develop brand-aligned materials, liaise with agencies and vendors, and track performance with data-driven insights.

Competenze

• Degree holder in Marketing, Communications, Business Administration, Life Sciences, or related disciplines.
• At least 1-year relevant experience in marketing, digital marketing, media, advertising, or related fields.
• Experience from healthcare, pharmaceutical, medical agencies, advertising agencies, or digital marketing agencies is an advantage.
• Knowledge of digital marketing concepts, including website management, social media, content marketing, digital campaigns, and customer journey optimization.
• Strong analytical and problem-solving skills with the ability to interpret data and generate insights.
• Excellent presentation and communication skills with confidence in delivering ideas and recommendations.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Self-motivated, proactive, and capable of working independently in a fast-paced environment.
• Strong command of written and spoken English and Chinese.
• Demonstrated interest in healthcare or medical-related industries is preferred.

Mansioni

• Support the planning and execution of marketing projects, with a focus on digital marketing and media activities.
• Assist in website-related projects, including content updates, platform integration, migration projects, user interface improvements, and customer digital journey initiatives.
• Coordinate marketing campaigns across multiple channels, including social media, website, email marketing, and digital advertising.
• Develop marketing materials and content that align with brand strategy and business objectives.
• Liaise with internal stakeholders, external agencies, media partners, and vendors to ensure smooth project execution.
• Monitor campaign performance and prepare reports with actionable insights and recommendations.
• Conduct market research, competitor analysis, and customer insight studies to support marketing strategy development.
• Support media pitching, content planning, and brand communication activities.
• Provide support for marketing events, professional meetings, and promotional activities when required.
• Track project timelines and ensure deliverables are completed accurately and on schedule.
• Perform other ad hoc duties as assigned.

Conoscenze

Digital Marketing

Content Marketing

Campaign Management

Social Media

Analytics

Formazione

Bachelor's degree in Marketing or related field

Descrizione del lavoro

DKSH Hong Kong Limited is seeking a Marketing Specialist to support planning and execution of digital marketing projects. You will assist website content updates, migrate platforms, and optimize customer journeys while coordinating campaigns across social, email, and digital channels.

You will develop brand-aligned materials, liaise with agencies and vendors, and track performance with data-driven insights.