Omnichannel & Content Associate

Pfizer Corporation Hong Kong Limited; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

Pfizer Hong Kong Limited seeks an Omnichannel & Content Associate to run always-on content and campaigns across Pfizer Hong Kong YouTube, Facebook, and Instagram, plus paid media. Use AI to speed up content creation and improve search visibility while ensuring compliance in a regulated environment.

The role covers content production, video coordination, campaign execution, and governance, with team collaboration across Marketing, Medical, and Analytics.

Qualifications

• 1-2 years experience in digital marketing, content operations, or marketing analytics (agency or in-house).
• Hands-on experience with always-on programs across paid social, SEM, or programmatic.
• Strong copywriting skills in written Chinese (Cantonese) and English.

Responsibilities

• Run the content calendar for Pfizer Hong Kong social channels, including disease-education posts and scheduling.
• Coordinate video series from outline/script through shoot, post-production, subtitles, and publishing.
• Review agency content for fit to objectives, brand voice, and compliance.
• Execute always-on and direct-to-consumer campaigns across paid social, SEM, and programmatic.
• Turn agency reports into regular performance updates for brand teams with clear next steps.
• Plan content boosting on owned channels and maintain tagging, trafficking, and documentation.
• Handle vendor administration, including quotes, PO, invoices, and talent consent forms.
• Audit focus brand presence in Google search, AI Overviews, and AI assistants; build content roadmap.

Skills

Strong communication

Digital marketing

Video content

Content calendar

Tools

Meta Business Suite

YouTube Studio

Job description

We are seeking an Omnichannel & Content Associate to run always-on content and campaigns for Pfizer Hong Kong. You will own social and video content end to end—from brief through medical/legal review to publishing and boosting across our owned channels (Pfizer Hong Kong YouTube, Facebook and Instagram) and paid media (paid social, SEM and programmatic). You will use AI to create content faster, track what works, and improve how our brands show up in search and AI answers (AEO/GEO). The ideal candidate combines creative energy, campaign discipline, and a strong "get-things-done" mindset in a regulated environment.

What You'll Do

1) Content Production

Run the content calendar for Pfizer Hong Kong social channels, including regular disease-education posts: briefing, Chinese/English copywriting, design coordination, medical/legal submission, and scheduling.

Coordinate video series (e.g., doctor Q&A, patient stories) from outline and script through shoot, post-production, subtitles, metadata, and publishing, working with Marketing, Medical, healthcare professionals, and production houses.

Drive ideation for social and video content, and review agency-developed content to ensure fit to objectives, brand voice, and compliance.

Execute always-on and direct-to-consumer campaigns across paid social, SEM, and programmatic with media agency partners: briefs, ad copy, tracking set-up, budget pacing, and wrap-up reports.

Turn agency reports into regular performance updates for brand teams, with concise narratives and clear next steps.

Plan content boosting on owned channels and support measurement readiness by maintaining clean tagging, trafficking details, and documentation suited for a regulated setting.

Handle vendor administration, including quotes, purchase orders, invoices, and talent consent forms.

3) Search, AI Visibility & Social Listening

Audit how focus brands appear in Google search, AI Overviews, and AI assistants (e.g., ChatGPT, Perplexity), identify content gaps, and build a content roadmap to close them, including with medical group partners.

Use social listening insights to shape content topics, and work with analytics colleagues to keep content and AEO/GEO dashboards up to date.

Leverage AI tools (including Copilot) to create compliant content faster-drafts, variations, visuals, and video assets, following internal AI governance and approval processes.

Build simple AI agents and automations for content and campaign workflows (e.g., claim pre-checks, video metadata, report summaries), working with the team’s automation lead on larger use cases.

Help drive internal adoption by co-running AI sharing sessions and newsletters, and capture outcomes at a high level (e.g., time saved, quality improvements) to inform continuous improvement.

5) Governance & Ways of Working

Uphold medical/legal approvals, brand standards, and documentation practices appropriate for a regulated industry.

Maintain the promotional materials expiry tracker and drive timely renew or withdraw decisions with brand teams.

Collaborate effectively with Marketing, Medical, Data/Analytics, and agency partners to meet quality bars and timelines.

What You'll Gain

End-to-end exposure to how content, channels, and analytics connect to business outcomes.

Hands-on experience with campaign performance measurement and AI search visibility (AEO/GEO) that inform real decisions.

Practical AI skills using modern tools (including Copilot) to speed up content creation, build simple automations, and boost productivity.

Cross-functional collaboration across marketing, medical, and analytics teams, building stakeholder and project-management muscle.

Category understanding in a complex, highly regulated healthcare environment - ideal for long-term growth in marketing, analytics, or commercial excellence.

Qualifications

1-2 years of experience in digital marketing, content operations, or marketing analytics (agency or in-house).

Hands-on experience with always-on programs across paid social, SEM, or programmatic, and with platforms such as Meta Business Suite and YouTube Studio.

Experience coordinating video or social content production with agencies or vendors; comfortable with campaign data, spreadsheets, and tagging standards.

Strong communication skills: turns data and creative ideas into crisp, actionable narratives.

Comfortable working with agencies and cross-functional partners in a structured, compliance-oriented environment.

Strong copywriting skills in written Chinese (including Cantonese) and English.

Healthcare or pharmaceutical experience is a plus but not required.

Core Competencies

Think out of the box: brings fresh ideas to content, channels, and measurement.

Campaign ownership: owns timelines and quality across all deliverables, and makes clear who owns each step.

Operational rigor: calendar discipline, QA mindset, and meticulous documentation.

Collaboration & communication: builds trust and momentum with cross-functional teams and partners.

Learning mindset: eager to experiment, iterate, and adopt new tools (including AI).

Pfizer Hong Kong is the country office of Pfizer, established in 1956, primarily responsible for marketing of Pfizer's products and business operations in Hong Kong and Macau. Pfizer Hong Kong strives to work for a healthier world, by providing reliable and quality products to the citizens and assisting healthcare professionals in providing the most suitable treatment for patients.