Digital Marketing Lead - Social, Content & Growth

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Benefits offered by this job

Annual leave

Medical benefits

Dental benefits

Job summary

Hong Kong Trade Development Council is seeking a dynamic marketing professional to lead digital campaigns and content across social platforms. The role focuses on customer acquisition, follower growth, and engaging target audiences through end-to-end content production and strategic partnerships with KOLs.

Ideal candidates hold a degree in marketing or related fields with at least six years in digital marketing, proficient in AI tools and Canva, and fluent in English and Chinese.

Qualifications

• Degree in Marketing, Communications, Digital Media or related discipline.
• Minimum 6 years of digital marketing experience with social media focus.
• Proficient with AI tools, Canva, and digital avatar technologies for marketing.
• Strong analytical skills to translate data into insights.
• Creative mindset with ability to produce engaging content in English and Chinese.

Responsibilities

• Develop and execute digital campaigns to drive acquisition and engagement.
• Manage end-to-end content creation across digital platforms.
• Update multimedia content for company social accounts (Facebook, Instagram, WeChat, etc.).
• Develop and execute KOL strategies and manage collaborations.
• Drive website traffic and build brand awareness through content creation.
• Use customer data and agile testing to optimize campaign performance.
• Provide timely reporting and analysis of marketing activities.
• Perform ad hoc projects as required.

Skills

Social media management

Content creation

Campaign optimization

Analytics

Creative mindset

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

AI tools

Photo/Video tooling

Job description

Hong Kong Trade Development Council is seeking a dynamic marketing professional to lead digital campaigns and content across social platforms. The role focuses on customer acquisition, follower growth, and engaging target audiences through end-to-end content production and strategic partnerships with KOLs.

Ideal candidates hold a degree in marketing or related fields with at least six years in digital marketing, proficient in AI tools and Canva, and fluent in English and Chinese.