Content Creation Specialist

Mdm Ling Bakery Pte Ltd; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

Mdm Ling Bakery Pte Ltd is seeking a creative Digital Marketing Executive to own content, campaigns, and digital growth across three brands. You’ll influence thousands of customers daily through compelling videos and visuals, with a flat team structure where your ideas matter.

You should bring a marketing-related diploma or degree, hands-on video skills, and proficiency with Canva, CapCut, Meta Ads Manager, and Google Analytics. Eagerness to learn AI tools is a plus.

Qualifications

• Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or a related field.
• Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts).
• Strong familiarity with Canva, CapCut, Meta Ads Manager, Google Analytics.

Responsibilities

• Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook.
• Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches.
• Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads.
• Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google.
• Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows.
• Track KPIs, analyze social media metrics, and refine strategies based on data.
• Manage and grow the digital presence across three distinct bakery brands while staying on trend.

Skills

Content creation

Social media management

Video production

Communication skills

Adaptability to learning new tools

AI capabilities in marketing

Education

Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or related field

Tools

Canva

CapCut

Meta Ads Manager

Google Analytics

Job description

About the role

We are looking for a creative and data-driven Digital Marketing Executive to take ownership of content, campaigns, and digital growth across our brands. As part of our marketing team, you will enjoy a flat hierarchy where your ideas are valued, your voice is heard, and your work directly impacts thousands of customers every day.

Key responsibilities

• Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook
• Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches
• Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads
• Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google
• Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows
• Track key performance indicators (KPIs), analyze social media metrics, and refine strategies based on data
• Manage and grow the digital presence across three distinct bakery brands while keeping a pulse on the latest industry trends

About you

• Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or a related field
• Prior experience in content creation, social media management, or internship exposure in digital marketing is a plus
• Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts)
• Strong familiarity with tools like Canva, CapCut, Meta Ads Manager, Google Analytics, or similar platforms
• Highly proactive, organized, and adaptable to learning new digital marketing tools and AI capabilities
• Exceptional written and verbal communication skills