Business Development Manager - Digital Marketing Agency

Michael Page (Hong Kong); Hong Kong; On-site; HKD 600,000 - 1,200,000; Full time

Job summary

Michael Page (Hong Kong) is seeking a seasoned Business Development professional to drive growth across Hong Kong and the Greater Bay Area, selling Creative Digital, Search, SEO and AI-driven marketing solutions. You will manage the full BD cycle from prospecting to closing and build strong client relationships.

The successful candidate will leverage a deep network in HK/GBA, work with leading brands, and lead pre-sales and RFP processes with internal teams.

Qualifications

• 5+ years of BD/sales experience in a digital agency or digital services company.
• Proven consultative, solution-based sales and new client acquisition.
• Strong network across Hong Kong and/or the Greater Bay Area.
• Knowledge of digital marketing, Creative, SEO/Search and AI trends.
• Fluent in English, Cantonese and Mandarin.
• Proactive, commercial and results-driven.

Responsibilities

• Identify, qualify, and pursue new business opportunities across Creative Digital, Search, SEO, and AI-driven marketing solutions.
• Manage the full business development cycle, from prospecting and discovery through pitching, negotiation, and closing.
• Conduct in-depth prospect research to understand business needs, key stakeholders, and decision-making processes.
• Develop business opportunities across Hong Kong and the Greater Bay Area, including Chinese companies expanding internationally.
• Lead complex pre-sales and RFP processes, collaborating with internal production and delivery teams on tailored solutions.
• Build strong client relationships and identify cross-selling and upselling opportunities within the existing portfolio.
• Maintain strong CRM discipline while monitoring market trends and representing the company at client meetings and industry events.

Skills

BD/Sales

Digital marketing

Consultative sales

Networking in HK/GBA

Hunter mentality

Job description

• Drive growth across Hong Kong & GBA with leading global brands
• Sell cutting-edge Creative, Search & AI-driven digital solutions

About Our Client

Our client is an international digital services group helping global brands create, deploy, and manage content across markets, platforms, and languages. With a strong presence in Hong Kong, the company supports international brands expanding across the region and local businesses growing globally.

Job Description

• Identify, qualify, and pursue new business opportunities across Creative Digital, Search, SEO, and AI-driven marketing solutions.
• Manage the full business development cycle, from prospecting and discovery through pitching, negotiation, and closing.
• Conduct in-depth prospect research to understand business needs, key stakeholders, and decision-making processes.
• Develop business opportunities across Hong Kong and the Greater Bay Area, including Chinese companies expanding internationally.
• Lead complex pre-sales and RFP processes, collaborating with internal production and delivery teams on tailored solutions.
• Build strong client relationships and identify cross-selling and upselling opportunities within the existing portfolio.
• Maintain strong CRM discipline while monitoring market trends and representing the company at client meetings and industry events.

The Successful Applicant

• 5+ years of BD/sales experience within a digital agency or digital services company.
• Proven track record in consultative, solution-based sales and new client acquisition.
• Strong network across Hong Kong and/or the Greater Bay Area.
• Good knowledge of digital marketing, Creative, SEO/Search and AI trends.
• Fluent in English, Cantonese and Mandarin.
• Proactive, commercial and results-driven with a strong hunter mentality.

What's on Offer

• Strategic business development role covering Hong Kong and the Greater Bay Area.
• Opportunity to work with leading local and global brands.
• Exposure to innovative Creative, Search, SEO, and AI-driven solutions.
• High level of autonomy, with strong regional and international exposure.