Business Development Manager (ACN)

TVB Limited; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

TVB Limited, based in Hong Kong, seeks a seasoned Business Development professional to drive growth across TVB's ACN ecosystem. Formulate and execute strategies to acquire new client accounts, secure brand partnerships, and monetize channels across linear TV and digital platforms.

Lead cross-platform campaigns, nurture premium client relationships, and negotiate high-value deals. Stay ahead of social media trends to maximize client ROI and revenue, with fluency in Cantonese and English; Mandarin

Qualifications

• Bachelor’s degree with 3–5 years of solid experience in Business Development, Media Sales, Digital Marketing, or Advertising Agencies.
• Proven ability to proactively source leads, negotiate high-value deals, and achieve revenue targets.
• Strong familiarity with Hong Kong media ecosystems and digital ad-tech/monetization trends.

Responsibilities

• Formulate and execute business development strategies to unlock new client accounts, brand partnerships, and monetization channels across TVB's ACN ecosystem.
• Conceptualize and pitch cross-platform integrated campaigns combining linear TV and digital social media to corporate brands and agencies.
• Nurture and deepen relationships with premium clients, maintaining high retention and identifying cross-selling opportunities.
• Keep a pulse on social media trends and competitive landscapes to refine sales approaches and capture market share.

Skills

Commercial negotiation

Strategic pitching

Interpersonal communication

Education

Bachelor’s degree

Job description

Drive Business Growth:

Formulate and execute business development strategies to unlock new client accounts, brand partnerships, and commercial monetization channels across TVB's ACN ecosystem

Deliver Integrated Solutions:

Deeply understand client pain points to conceptualize and pitch high-impact, cross-platform integrated marketing campaigns (combining linear TV and digital social media) to corporate brands and advertising agencies

Nurture Key Accounts:

Manage and deepen strategic relationships with key premium clients, maintaining high account retention and proactively identifying cross-selling or upselling opportunities

Market Intelligence:

Keep a pulse on emerging social media trends (Instagram, Xiaohongshu, Douyin), KOL/influencer marketing dynamics, and competitive landscapes to continuously refine sales approaches and capture digital market share

Requirements:

Experience:

Bachelor’s degree with 3–5 years of solid experience in Business Development, Media Sales, Digital Marketing, or Advertising Agencies

Track Record:

Proven ability to proactively source leads, negotiate high-value deals, and achieve or exceed revenue-driven targets

Industry Savvy:

Strong familiarity with Hong Kong and regional media ecosystems, mainstream social platform operations, and digital ad-tech/monetization trends

Key Skills:

Exceptional commercial negotiation, strategic pitching, and interpersonal communication skills

Cross-functional Collaboration:

Excellent team player with the ability to collaborate effectively with Artiste Management, Production, and Digital Marketing teams to ensure flawless campaign execution and maximize client ROI

Languages:

Fluent in Cantonese and English. Fluency in Mandarin is a definite advantage for regional client exposure.

TVB Limited, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, New Territories, Hong Kong.