Business Development Manager

A leading consumer company; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

A leading consumer company in Hong Kong seeks a Business Development Manager to grow Asia distribution across key Southeast Asian markets and protect brand integrity. You will elaborate strategies, manage distributor relationships, and drive sales with cross-functional teams.

Requirements include a college degree and at least 3 years in business development or FMCG, with English fluency and strong negotiation plus analytical skills. Putonghua is a plus and EC knowledge is preferred.

Qualifications

• College degree required.
• Minimum of 3 years of business development and account management experience in consumer products and /or FMCG, including overseas customers.
• EC business knowledge is preferred.
• Experienced in sales with knowledge of marketing fundamentals.
• Strong negotiation and presentation skills.

Responsibilities

• Distributor Management - Develop and maintain rapport with distributors and downstream customers to maximize growth; negotiate annual sales budgets and monitor performance.
• Marketing - Position the brand and products to drive volume and profit; coordinate with partners and internal teams on plans and promotions.
• Distribution Development - Develop business across channels, including general trade, modern trade, EC, corporate, travel retail, etc.; launch new products in existing and new channels.
• Market Development - Analyze market and competitors; adjust strategy based on environment and consumer behavior; protect brand equity and report on competitive landscape.

Skills

Negotiation skills

Analytical skills

English fluency

Putonghua fluency

Education

College degree

Tools

Excel

PowerPoint

Job description

We are searching for Business Development Manager for one of a leading consumer companies based in HK.

Job title: BD Mgr

Reporting to: Sr BD Mgr

Location: Hong Kong

General requirement:

• Develop and grow business through Asia distribution network, with southeast Asia territories as key focus region, by establishment and implementation of business development strategy.
• Identify and capitalize on sales volume, profit, and value developing opportunities.
• Protect brand integrity and monitor and handle brand infringement
• Achieve company and business objectives.

Job Responsibility:

• Distributor Management - Develop and maintain a rapport with distributors, and downstream customers of assigned territories to maximize growth. - Manage effective communication with all external parties professionally and efficiently. - Negotiate and achieve annual sales budgets and objectives with distributors. - Monitor and evaluate sell-in, sell-out performance. - Implement action plans to achieve results. - Assist in planning and participating at annual sales meetings and exhibitions.
• Marketing - Establish positioning of company's brand and products for maximize sales and profit - Coordinate with business partners and internal departments to develop and execute specific plans and promotions designed to increase volume and profit, maximize promotional activity, as well as enhance brand image. - Develop and implement strategic initiatives and plans to increase demand at both channel and consumer levels for assigned territories. - Plan and apply sales and marketing strategies (traditional and digital) to drive local sales and expand market share.
• Distribution Development - Business development at all relevant channels, including general trade, modern trade, EC, cororate business, travel retail, etc. - Launch and successful integration of new products and categories into existing and new distribution channels - online and offline.
• Market Development - Analyze market and competitors for business opportunities and risk. - Finetune business strategy based on business environment and consumer behavior changes. - Analyze market pricing, trends, and competitive landscape for growth initiatives. - Collaborate with internal and external resources to protect brand equity. - Deliver regular reports on competitive environment and status of sales volume, with recommendations of initiatives. - Analyze issues and provide solutions to pending challenges in the markets. - Increase market share at assigned territories.

Qualifications:

• College degree required.
• Minimum of 3 years of business development and account management experience in consumer products and /or FMCG industry, including at least 2 year of experience working with the overseas customers (southeast asia region experience is an advantage).
• Has EC business knowledge is preferred.
• Experienced in sales with knowledge of marketing fundamentals.
• Strong negotiation skills.
• Strong analytical skills.
• Written and verbal fluency in English. (Putonghua fluency is a plus.)
• Strong Microsoft Applications skills (EXCEL, PPT).
• Strong interpersonal and organizational skills.
• Excellent negotiation and presentation skills.
• Ability to adapt dynamic landscape.
• Ability to work both independently and within part of a team