Business Development Manager/ Key Account Manager

豐盛生活集團有限公司; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

豐盛生活集團有限公司 seeks a Business Development Manager/Key Account Manager in Hong Kong to own and execute annual sales strategies for key local retail accounts across online and offline channels.

You will grow major accounts like Watsons and Mannings, negotiate terms, and coordinate with supply chain to ensure optimal stock and promotions. Strong analytical, negotiation and communication skills are essential.

Qualifications

• Minimum 5 years’ sales or business development experience, preferably in FMCG/beauty/consumer goods.
• At least 3 years’ direct Key Account Management with major HK health & beauty retailers (Watsons/Mannings preferred).
• Proven ability to develop JBPs, promotional calendars and trade investment plans.

Responsibilities

• Own, develop and execute annual sales strategies and JBPs for local key accounts.
• Grow and manage key accounts across online and offline channels including health & beauty retailers.
• Negotiate terms with buyers and category managers, including listings, displays and promotions.
• Prepare business reviews, forecasts, sell-in/sell-out analysis and market share tracking.
• Collaborate with supply chain to optimize stock levels during peak/off-peak periods.
• Create sales collateral and proposals to strengthen brand positioning.

Skills

Analytical skills

Negotiation

Communication

Excel

PowerPoint

Market awareness

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Business Development Manager/ Key Account Manager

Own, develop and execute annual sales strategies, joint business plans (JBPs), promotional calendars and trade investment plans for key local retail accounts across online and offline channels

Manage and grow key accounts, including Watsons, Mannings, SaSa, Matsumoto Kiyoshi, Donki, as well as selected supermarkets, convenience stores, department stores and e-commerce platforms

Negotiate commercial terms with retail buyers and category managers, including listing, shelf space, display, promotional support, rebates, payment terms and new product launch arrangements

Prepare regular business reviews, sales forecasts, sell-in/sell-out analysis, market share tracking, promotion ROI analysis and competitor benchmarking to support management decisions

Monitor inventory levels, stock cover, slow-moving items, OOS/OSA and replenishment needs; work closely with supply chain and operations to optimize stock during peak and off-peak periods

Analyze market trends, competitor activities, and consumer insights to achieve sales targets and expand market share

Create sales-focused collaterals, including product presentations, proposals, and promotional materials to strengthen brand positioning

Build strong working relationships with buyers, category managers, store operations teams, marketing, supply chain, finance and external distribution partners

About you

Degree holder with at least 5 years' sales or business development experience, preferably in FMCG, beauty, personal care, health supplements or consumer goods

At least 3 years' direct key account management experience with major Hong Kong health & beauty retailers, ideally Watsons or Mannings

Experience managing or working closely in FMCG, beauty, or consumer goods industry is highly preferred

Strong market sense with a proven track record in achieving sales targets

Excellent analytical, negotiation, and communication skills

Proactive, detail-oriented, and able to work independently in a fast-paced environment

Proficiency in Microsoft Office, particularly Excel and PowerPoint

Excellent spoken and written English and Chinese; proficiency in Mandarin is an advantage