Channel Sales Manager - FMCG

The Recruitment Consultancy Limited; Hong Kong Island; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Recruitment Consultancy Limited is partnering with a growing international consumer goods company to appoint an experienced sales professional in Hong Kong. You will drive growth across modern trade, distribution, foodservice, retail and e-commerce channels, building strong relationships with key customers and managing end-to-end sales cycles.

You will gather market intelligence, monitor competitors, and push strategic initiatives to expand market presence in Hong Kong.

Qualifications

• Bachelor's degree in Business, Marketing, International Trade or a related discipline.
• Minimum 3 years of experience in FMCG sales or related commercial roles.
• Experience managing retail, distribution, foodservice or trade channels within Hong Kong.
• Strong commercial acumen with proven negotiation and relationship-building skills.
• Fluent in English and Chinese; Cantonese proficiency is highly advantageous.

Responsibilities

• Identify, develop and secure new business opportunities across modern trade, distribution, foodservice, retail and e-commerce channels.
• Build relationships with key decision-makers and drive customer acquisition.
• Manage the full sales cycle from opportunity identification to onboarding, launch and growth.
• Achieve sales targets and support long-term market expansion objectives.
• Build and maintain strong relationships with key customers and channel partners.
• Conduct regular customer visits to monitor business performance and market opportunities.
• Address customer issues proactively and support ongoing account development.
• Monitor competitor activities, pricing trends, consumer preferences and channel developments.
• Provide regular market insights and recommendations to support commercial decision-making.

Skills

Negotiation

Relationship building

Sales reporting

Analytical skills

English-Chinese communication

Education

Bachelor's degree in Business/Marketing/International Trade or related

Job description

Our client is a growing international consumer goods company with an expanding footprint in Asia. The business is investing in the continued development of its Hong Kong operations and seeks an experienced sales professional to drive commercial growth across multiple trade channels. This role will be responsible for developing new business opportunities, strengthening existing customer relationships, gathering market intelligence and ensuring successful execution of commercial initiatives. The successful candidate will play a key role in expanding market presence and driving sustainable business growth in Hong Kong.

Key responsibilities

Identify, develop and secure new business opportunities across modern trade, distribution, foodservice, retail and e-commerce channels.

Build relationships with key decision-makers and drive customer acquisition.

Manage the full sales cycle from opportunity identification and commercial negotiation through to onboarding, launch and growth.

Achieve sales targets and support long-term market expansion objectives.

Build and maintain strong relationships with key customers and channel partners.

Conduct regular customer visits to monitor business performance, in-store execution and market opportunities.

Address customer issues proactively and support ongoing account development.

Monitor competitor activities, pricing trends, consumer preferences and channel developments.

Identify market opportunities and emerging industry trends.

Provide regular market insights and recommendations to support commercial decision-making.

About you

Bachelor's degree in Business, Marketing, International Trade or a related discipline.

Minimum 3 years of experience in FMCG sales, business development, key account management or related commercial roles.

Experience managing retail, distribution, foodservice or trade channels within Hong Kong.

Strong commercial acumen with proven negotiation and relationship-building skills.

Demonstrated ability to independently manage customer accounts and drive business growth.

Fluent in English and Chinese, with strong written and verbal communication skills.

Cantonese proficiency is highly advantageous.

Valid right to work in Hong Kong.

Strong analytical skills and proficiency in sales reporting and business performance tracking.

Self-motivated, results-driven and comfortable working in a field-based environment.