Regional Manager - FMCG (Food & Beverage)

Michael Page International (HK) Ltd; Hong Kong; Hybrid; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Flexible work culture

Job summary

Michael Page International (HK) Ltd is seeking a Regional Manager to lead the FMCG business across assigned markets. You will develop and execute regional sales and business development strategies, and lead distributor networks to meet revenue and profitability targets.

The ideal candidate has at least six years' commercial FMCG experience, strong analytical and negotiation skills, and the ability to influence stakeholders in a fast-paced, matrix organisation.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related discipline.
• 6+ years of FMCG/CPG experience in HK/Macau.
• Proven distributor management across Hong Kong and Macau.
• Strong understanding of modern trade and route-to-market strategies.
• Fluent in Cantonese and English; Mandarin is a plus.

Responsibilities

• Develop and execute regional sales and business development strategies to achieve revenue and profitability targets.
• Lead and manage distributor networks across assigned markets, ensuring alignment with company objectives and performance expectations.
• Monitor distributor performance through regular business reviews, KPI tracking, and market visits.
• Identify growth opportunities, market trends, and consumer insights to drive brand penetration and market share gains.
• Drive new product launches and promotional activities across regional markets.
• Build strong relationships with key distributors, customers, and external stakeholders.
• Conduct market analysis and competitor benchmarking to support strategic decision-making.
• Manage sales forecasts, budgets, and business planning processes.
• Provide regular business updates, sales reports, and market intelligence to senior management.
• Ensure compliance with company policies, pricing strategies, and brand guidelines.

Skills

Distributor management

Negotiation

Stakeholder influence

Analytical skills

Independent work

Language skills

Education

Bachelor's degree in Business Administration, Marketing, Supply Chain, or related disciplines

Job description

Regional Manager - FMCG (Food & Beverage)

Our client is a global market-leading FMCG company within the Food & Beverage sector, recognised for its innovative product portfolio, strong consumer brands, and commitment to delivering high-quality products across international markets. They are looking for a Regional Manager to lead business expansion and distributor performance across assigned markets.

Our client is a global market-leading FMCG company within the Food & Beverage sector, recognised for its innovative product portfolio, strong consumer brands, and commitment to delivering high-quality products across international markets. They are looking for a Regional Manager to lead business expansion and distributor performance across assigned markets.

Description

• Develop and execute regional sales and business development strategies to achieve revenue and profitability targets.
• Lead and manage distributor networks across assigned markets, ensuring alignment with company objectives and performance expectations.
• Monitor distributor performance through regular business reviews, KPI tracking, and market visits.
• Identify growth opportunities, market trends, and consumer insights to drive brand penetration and market share gains.
• Drive new product launches and promotional activities across regional markets.
• Build strong relationships with key distributors, customers, and external stakeholders.
• Conduct market analysis and competitor bench marking to support strategic decision-making.
• Manage sales forecasts, budgets, and business planning processes.
• Provide regular business updates, sales reports, and market intelligence to senior management.
• Ensure compliance with company policies, pricing strategies, and brand guidelines.

Profile

• Bachelor's degree in Business Administration, Marketing, Supply Chain, or related disciplines.
• Minimum 6 years of commercial experience within FMCG, Food & Beverage, Consumer Goods, or related industries.
• Proven track record in distributor management in Hong Kong and Macau market.
• Solid understanding of modern trade, general trade, and route-to-market strategies.
• Demonstrated ability to influence stakeholders and build long-term business partnerships.
• Strong analytical, negotiation, and commercial acumen.
• Entrepreneurial mindset with a proactive and results-oriented approach.
• Ability to work independently in a fast-paced, matrix organisation.
• Native or fluent Cantonese and English is essential. Mandarin proficiency is value added.

Job Offer

• Opportunity to join a global industry-leading FMCG organisation.
• Innovative and dynamic product portfolio.
• Hybrid working arrangement with flexible work culture.