Brand Manager (FMCG)

KAO (Hong Kong) Ltd; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

Kao Corporation in Hong Kong is recruiting for a Brand Manager to lead annual marketing plans, brand and category strategies, and supervise the product development process for assigned brands.

The role requires 3+ years in brand marketing, with at least 1 year in a managerial position, and strong English and Chinese proficiency. You will collaborate across functions and manage cross-border promotions in a fast-paced FMCG environment.

Qualifications

• Degree holder in Marketing, Business Administration, or a related field.
• Minimum 3 years’ experience in brand marketing.
• At least 1 year of relevant experience in a managerial role.
• Strong presentation, project management, communication, and stakeholder management skills.
• Good command of both written & spoken English & Chinese.
• Proficient in Microsoft Office Applications & Chinese word processing.

Responsibilities

• Develop and drive the annual marketing plan, brand and category strategies, and oversee product development for assigned brands.
• Monitor and manage category and brand performance, including market share, P&L, and the annual budgeting process.
• Coordinate with the Commercial Business Development Department to develop and execute promotion strategies after product launches in HK & cross-border area.
• Establish and monitor KPIs, such as market share and brand awareness, to evaluate performance of new product launches.

Skills

Presentation

Project management

Communication

Stakeholder management

Cross-functional collaboration

Business acumen

Leadership

Education

Degree in Marketing or Business Administration

Tools

Microsoft Office

Chinese word processing

Job description

Responsible for developing and driving the annual marketing plan, brand and category strategies, as well as overseeing the product development process for assigned brands.

Monitor and manage category and brand performance, including market share, P&L, and the annual budgeting process.

Coordinate closely with the Commercial Business Development Department to develop and execute promotion strategies and tactics following new product launches and assigned products in HK & cross-border area.

Establish and monitor KPIs, such as market share and brand awareness, to evaluate the performance and effectiveness of new product launches.

The successful candidate will be:

Degree holder in Marketing, Business Administration, or a related field.

Minimum 3 years’ experience in brand marketing, preferably from the FMCG industry.

At least 1 year of relevant experience in a managerial role.

Outgoing, enthusiastic, and passionate, with strong business acumen and the ability to thrive in a fast-paced environment and work effectively under pressure.

Strong presentation, project management, communication, and stakeholder management skills, with the ability to influence and collaborate across cross-functional teams.

Good command of both written & spoken English & Chinese.

Proficient in Microsoft Office Applications & Chinese word processing.

You are also welcome to visit our website: www.kao.com/hk for more details about our company.

(All information collected will be used for recruitment purpose only).

Kao Corporation is one of the best known FMCG companies in the world while Kao Hong Kong business is mainly focused on Consumer Products including Skin Care, Hair Care, Human Health Care, Fabric & Home Care.

Our Mission is "As one, we create a Kirei life for all—providing care and enrichment for the life of all people and the planet". As one Kao, we work together with passion to provide comprehensive care and enrichment to create a Kirei life—a cleaner, more beautiful, and healthier life for all people and the planet. Through innovation that provides excellent value, we share joy and create a safer, more harmonious world for all.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• How many years' experience do you have as a Brand Manager?
• How many years' experience do you have in a Marketing Role?
• Which of the following Microsoft Office products are you experienced with?
• Do you have FMCG retail experience?
• Which of the following languages are you fluent in?