Assistant Brand Manager (F&B / Catering)

iTalent Company; Hong Kong; Sur place; HKD 240 000 - 360 000; Plein temps

Résumé du poste

iTalent Company is seeking an energetic Assistant Brand Manager for F&B / Catering in Hong Kong. You will develop and execute market strategies, manage brand positioning, and lead cross-functional collaboration with marketing, design, and agencies to deliver impactful campaigns.

The role requires 2+ years FMCG/Beauty marketing in HK, a solid track record in ATL/BTL campaigns and budget control, and fluent English, Cantonese, Mandarin.

Qualifications

• University degree in Marketing or related field.
• 2+ years of solid FMCG/Beauty marketing experience in Hong Kong.
• Proven track record in integrated campaigns (ATL/BTL) and budget control.
• Strong project management and cross-functional collaboration.
• Excellent written and spoken English, Cantonese, and Mandarin.

Responsabilités

• Develop and execute market strategies including ATL/BTL and communication plans.
• Establish brand positioning and pricing strategies.
• Plan annual A&P budget with monthly monitoring and control.
• Collaborate with marketing team and designers on online visuals for social media (Facebook, Instagram and XHS).
• Conduct market research (qualitative and quantitative) to identify growth opportunities.

Connaissances

Campaign management

Budget control

Agency management

Formation

Bachelor's degree in Marketing or related field

Description du poste

Assistant Brand Manager (F&B / Catering)

Our client is a market leading FMCG company with an extensive portfolio of globally iconic personal care, beauty, and household brands. To support their continuous business expansion and accelerate digital transformation in Hong Kong, they are looking for an energetic and strategic Assistant Brand Manager to join their dynamic marketing team.

Your role:

Develop and execute all market strategies including of ATL/BTL and communication plans to deliver annual target and gain market share.

Establishing Brand positioning and pricing strategies.

Work on annual A&P budget planning with monthly monitoring and control

Work closely with marketing team and designers on visual materials for online and social media platform (Facebook, Instagram and XHS), ensure align with brand guidelines

Conduct market researches, both qualitative and quantitative, to understand the market trend, consumer needs and behaviors so as to identify brand opportunities and challenges for growth and development.

Requirements:

Education: University degree in Marketing, Business Administration, Communications, or related disciplines.

Experience: 2+ years of solid FMCG, Skincare, Personal Care, or Beauty marketing experience in the Hong Kong market.

Core Competencies: Proven track record in handling integrated campaign launch (ATL/BTL), budget control, and agency management.

Soft Skills: Proactive, commercially minded, detail-oriented, with strong project management skills and the ability to thrive in a fast-paced MNC environment.

Language Skills: Excellent command of written and spoken English, Cantonese, and Mandarin (essential for managing XHS content and mainland agency/vendor liaisons).