Associate Consumer Brand Manager

Viatris; Hong Kong; On-site; HKD 420,000 - 680,000; Full time

Job summary

Viatris is seeking a Brand Marketing Lead for Hong Kong and Macau to drive brand performance, strategy, and lifecycle management in the Retail sector.

You will coordinate with Business Insight, Sales, and platform functions to forecast revenue and manage expenses while achieving revenue targets and profitability for assigned brands.

Qualifications

• University graduate in Marketing, Business Administration or Science related.
• 3+ years of experience in brand marketing, preferably FMCG.
• Experience with OTC/health supplement/pharmaceutical category is a plus.

Responsibilities

• Drive overall assigned brands business targets and market share aligned with company objectives.
• Lead and implement 360° marketing campaigns across digital, social, in-store, and healthcare professional channels.
• Define consumer touchpoints and master communication plan for consistent brand messages.
• Leverage data and market trends for trade and competitive analyses to inform strategic branding.
• Prioritize investments and resources to drive results and cost effectiveness.
• Track initiatives, set measurements and review performance to enhance impact.
• Collaborate with sales and trade marketing to develop trade push strategies for distribution and visibility.
• Work with cross-functional teams to ensure brand consistency and execution excellence.
• Adhere to codes, policies, and regulatory requirements.

Skills

Brand management

360° marketing

Cross-functional collaboration

Data-driven mindset

Communication skills

Market strategy

Education

Bachelor's degree in Marketing/Business

Tools

CRM software

Market research tools

Job description

The position is responsible to drive brand business, positioning, brand management, brand engagement and overlook smooth execution of marketing tactics of Retail Sector for assigned brand(s) in Hong Kong and Macau.

The position holder will drive holistic consumer market strategic marketing direction of the assigned brand. In addition, he/she will work closely with Business Insight team, Sales Team and other platform functions to drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in the Retail Sector.

POSITION RESPONSIBILITIES

• Drive overall assigned brands business targets and market share to be in line with company objectives
• Lead and implement 360° marketing campaign across digital, social, in-store, and healthcare professional channels to drive brand awareness, consideration and conversion
• Define consumer touchpoints to reach consumer effectively. Establish master communication plan to deliver consistent brand messages across channels
• Leverage internal data and external market trends to perform in-depth trade and competitive analyses. Identify market opportunities and threats to inform strategic brand planning and optimize product positioning.
• Prioritize investments and resources allocation for driving business results and cost effectiveness
• Track marketing initiatives, set measurements and review performance to enhance effectiveness and business impact
• Collaborate closely with the sales and trade marketing teams to develop and execute effective trade push strategies across various channels (e.g., pharmacies, e-commerce, and specialized retail), ensuring optimal product distribution and in-store visibility
• Work with cross-functional teams including sales, trade marketing, medical, regulatory and legal to ensure brand consistency and execution excellence
• Adhere to relevant codes, standards, policies and standard operating procedures as well as regulations in accordance with local, global and corporate requirements

EDUCATION AND EXPERIENCE

• University graduate in Marketing, Business Administration or Science related
• 3+ years of experience in brand marketing preferably with FMCG companies. Experience in handling OTC/health supplement/pharmaceutical category is a plus

TECHNICAL SKILLS REQUIREMENTS

• Hands-on experience in agency management and cross team project coordination
• In-depth understanding of commercial and marketing operations
• Strong understand of target consumer and consumer touchpoints
• Strong analytical skills with a data-driven mindset
• Effective communication skills and strong problem solving abilities
• Proactive, detail-oriented, good time management and able to manage multiple priorities.