Brand Manager (FMCG sector, Up to $44k)

PERSOL; Tuen Mun; On-site; HKD 300,000 - 480,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a Brand Manager to lead the marketing for our flagship beverage product. You will develop brand strategies, manage multi-channel campaigns, and drive growth for assigned portfolios from concept through execution.

The role requires 5+ years in FMCG marketing, strong project management, and fluency in Cantonese, English, and Mandarin. The contract is for 6 months with the potential for a permanent position.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of marketing experience in the FMCG sector. Management experience is preferred.
• Exceptional project and organizational management skills
• Proficiency in Cantonese, English, and Mandarin

Responsibilities

• Formulate and execute comprehensive brand and marketing plans to accelerate business growth and market presence for assigned portfolios
• Lead end-to-end multi-channel campaigns spanning digital, social media, PR, communications, promotional strategies, and live events
• Analyze campaign ROI, sales and distribution metrics, and inventory forecasts to optimize business strategy and drive decision-making
• Oversee and manage A&P budgets, optimizing allocation to ensure maximum cost efficiency and strategic return on investment

Skills

Brand management

Project management

Organization skills

Cantonese

English

Mandarin

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Our client is a leading Hong Kong food and beverage company with a growing footprint in Asia and the US is hiring a Brand Manager to lead marketing for a flagship beverage product.

Responsibilities:

• Formulate and execute comprehensive brand and marketing plans to accelerate business growth and market presence for assigned portfolios
• Lead end-to-end multi-channel campaigns spanning digital, social media, PR, communications, promotional strategies, and live events
• Analyze campaign ROI, sales and distribution metrics, and inventory forecasts to optimize business strategy and drive decision-making
• Oversee and manage A&P budgets, optimizing allocation to ensure maximum cost efficiency and strategic return on investment

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 5 years of marketing experience in the FMCG sector. Management experience is preferred.
• Exceptional project and organizational management skills
• Proficiency in Cantonese, English, and Mandarin

Contract period: 6 months (Able to change to a permanent role after 6 months)