Associate Consumer Brand Manager

Viatris Healthcare Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Viatris Healthcare Hong Kong Limited is seeking a Brand Marketing professional to drive the business and lifecycle of assigned brands in Hong Kong and Macau. You will shape holistic consumer marketing direction and work with Sales, BI, and platform functions to grow revenue and profitability in the Retail sector.

You will lead 360° campaigns, define touchpoints, analyze market trends, and coordinate cross-functional teams to ensure brand consistency and effective execution, while adhering to

Qualifications

• University graduate in Marketing, Business Administration or Science related.
• 3+ years of experience in brand marketing, preferably FMCG.
• Experience in OTC/health supplement/pharmaceutical category is a plus.

Responsibilities

• Drive assigned brands' targets and market share in line with company objectives.
• Lead and implement 360° marketing campaigns across digital, social, in-store and HCP channels.
• Define consumer touchpoints and establish a master communication plan.
• Leverage data and market trends for trade and competitive analyses to optimize positioning.
• Prioritize investments and allocate resources for growth and cost efficiency.
• Track initiatives, set metrics and review performance to boost impact.
• Collaborate with sales and trade marketing to ensure distribution and in-store visibility.
• Coordinate with cross-functional teams to ensure brand consistency and execution.
• Adhere to relevant codes, standards, policies and regulatory requirements.

Skills

Brand management

Marketing strategy

Cross-functional coordination

Analytical mindset

Communication skills

Time management

Problem solving

Education

Marketing degree

Business/Science background

Job description

The position is responsible to drive brand business, positioning, brand management, brand engagement and overlook smooth execution of marketing tactics of Retail Sector for assigned brand(s) in Hong Kong and Macau.

The position holder will drive holistic consumer market strategic marketing direction of the assigned brand. In addition, he/she will work closely with Business Insight team, Sales Team and other platform functions to drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in the Retail Sector.

POSITION RESPONSIBILITIES

• Drive overall assigned brands business targets and market share to be in line with company objectives
• Lead and implement 360°marketing campaign across digital, social, in-store, and healthcare professional channels to drive brand awareness, consideration and conversion
• Define consumer touchpoints to reach consumer effectively. Establish master communication plan to deliver consistent brand messages across channels
• Leverage internal data and external market trends to perform in-depth trade and competitive analyses. Identify market opportunities and threats to inform strategic brand planning and optimize product positioning.
• Prioritize investments and resources allocation for driving business results and cost effectiveness
• Track marketing initiatives, set measurements and review performance to enhance effectiveness and business impact
• Collaborate closely with the sales and trade marketing teams to develop and execute effective trade push strategies across various channels (e.g., pharmacies, e-commerce, and specialized retail), ensuring optimal product distribution and in-store visibility
• Work with cross-functional teams including sales, trade marketing, medical, regulatory and legal to ensure brand consistency and execution excellence
• Adhere to relevant codes, standards, policies and standard operating procedures as well as regulations in accordance with local, global and corporate requirements

EDUCATION AND EXPERIENCE

• University graduate in Marketing, Business Administration or Science related
• 3+ years of experience in brand marketing preferably with FMCG companies. Experience in handling OTC/health supplement/pharmaceutical category is a plus

TECHNICAL SKILLS REQUIREMENTS

• Hands-on experience in agency management and cross team project coordination
• In-depth understanding of commercial and marketing operations
• Strong understand of target consumer and consumer touchpoints
• Strong analytical skills with a data-driven mindset
• Effective communication skills and strong problem solving abilities
• Proactive, detail-oriented, good time management and able to manage multiple priorities.
• Fluent in English, Cantonese & Mandarin

APPLICATION QUESTIONS

• How many years' experience do you have in a marketing role?
• What's your expected monthly basic salary?
• Do you have FMCG retail experience?
• Which of the following statements best describes your right to work in Hong Kong?
• How many years' experience do you have in a Pharmaceutical Sales Role?
• How many years' experience do you have as a Brand Manager?
• How many years' experience do you have in a Marketing Role?
• Which of the following languages are you fluent in?