FMCG Brand Growth Manager

KAO (Hong Kong) Ltd; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

Kao Corporation in Hong Kong is recruiting for a Brand Manager to lead annual marketing plans, brand and category strategies, and supervise the product development process for assigned brands.

The role requires 3+ years in brand marketing, with at least 1 year in a managerial position, and strong English and Chinese proficiency. You will collaborate across functions and manage cross-border promotions in a fast-paced FMCG environment.

Qualifications

• Degree holder in Marketing, Business Administration, or a related field.
• Minimum 3 years’ experience in brand marketing.
• At least 1 year of relevant experience in a managerial role.
• Strong presentation, project management, communication, and stakeholder management skills.
• Good command of both written & spoken English & Chinese.
• Proficient in Microsoft Office Applications & Chinese word processing.

Responsibilities

• Develop and drive the annual marketing plan, brand and category strategies, and oversee product development for assigned brands.
• Monitor and manage category and brand performance, including market share, P&L, and the annual budgeting process.
• Coordinate with the Commercial Business Development Department to develop and execute promotion strategies after product launches in HK & cross-border area.
• Establish and monitor KPIs, such as market share and brand awareness, to evaluate performance of new product launches.

Skills

Presentation

Project management

Communication

Stakeholder management

Cross-functional collaboration

Business acumen

Leadership

Education

Degree in Marketing or Business Administration

Tools

Microsoft Office

Chinese word processing

Job description

Kao Corporation in Hong Kong is recruiting for a Brand Manager to lead annual marketing plans, brand and category strategies, and supervise the product development process for assigned brands.

The role requires 3+ years in brand marketing, with at least 1 year in a managerial position, and strong English and Chinese proficiency. You will collaborate across functions and manage cross-border promotions in a fast-paced FMCG environment.