B2B Marketing Lead - Strategy, Campaigns & Events

Btse; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Job summary

BTSE Group is expanding its B2B marketing operations and seeks a versatile Marketing Manager who can conduct research, plan strategically, ideate, and execute campaigns. You will work closely with the B2B team to engage with fintech, payments, cloud banking, and SaaS stakeholders, attending industry events as needed.

The role requires a bachelor’s degree in marketing or related field and a proven generalist marketing background, with strong communication and event management skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven marketing background with hands-on experience as a generalist.
• Experience in fintech, payments, cloud banking, or SaaS is highly desirable.
• Excellent communication and interpersonal skills.
• Strong event management skills and willingness to attend industry events.

Responsibilities

• Research and planning: identify trends and opportunities in fintech, payments, cloud banking and SaaS; develop strategic marketing plans for B2B audience.
• Ideation and execution: generate campaigns and oversee execution from concept to delivery.
• Team liaison: collaborate with B2B team to align marketing with objectives and customer needs.
• Performance analysis: monitor and report campaign performance and adjust strategies accordingly.

Skills

Generalist marketing

Market research

Campaign planning

Event management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

BTSE Group is expanding its B2B marketing operations and seeks a versatile Marketing Manager who can conduct research, plan strategically, ideate, and execute campaigns. You will work closely with the B2B team to engage with fintech, payments, cloud banking, and SaaS stakeholders, attending industry events as needed.

The role requires a bachelor’s degree in marketing or related field and a proven generalist marketing background, with strong communication and event management skills.