B2B Events & Marketing Delivery Lead

Dun & Bradstreet; Hong Kong; Sur place; HKD 350 000 - 550 000; Plein temps

Résumé du poste

Dun & Bradstreet is seeking an experienced marketing professional in Hong Kong to drive integrated B2B campaigns across digital and offline channels. The role includes on-site and post-event support for workshops and training programmes, with a focus on delivering a positive customer experience in a bilingual environment.

The candidate will manage digital marketing, SEO/SEM, LinkedIn and marketing automation, leveraging AI tools to improve content and workflow efficiency, while coordinating with

Qualifications

• Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.
• 3+ years of relevant marketing experience, preferably in B2B marketing, information services, financial services, technology, professional services or related sectors.
• Experience in events, workshops, training programmes or other customer-facing activities with strong follow-up.
• Excellent written and spoken English and Chinese; ability to create bilingual content across channels.
• Hands-on experience with digital marketing, social media, website management and marketing automation tools.

Responsabilités

• Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness and lead growth.
• Provide end-to-end fulfillment and on-site/post-event support for workshops and training programmes.
• Support digital marketing initiatives including SEO/SEM, LinkedIn, paid media, email marketing, and marketing automation.
• Leverage AI-enabled tools to enhance content creation, campaign execution, and productivity.
• Maintain training and marketing programme schedules, fulfilment records, and documentation.
• Collaborate with Sales, Product, Customer Success, Compliance, Finance to deliver integrated marketing initiatives.

Connaissances

Bilingual English/Chinese

Content development

Storytelling

Stakeholder management

Cross-functional collaboration

Project management

Formation

Bachelor's degree in Marketing/PR/Communications

Outils

CRM

Marketing automation

SEO/SEM

LinkedIn advertising

Description du poste

Dun & Bradstreet is seeking an experienced marketing professional in Hong Kong to drive integrated B2B campaigns across digital and offline channels. The role includes on-site and post-event support for workshops and training programmes, with a focus on delivering a positive customer experience in a bilingual environment.

The candidate will manage digital marketing, SEO/SEM, LinkedIn and marketing automation, leveraging AI tools to improve content and workflow efficiency, while coordinating with