B2B Marketing Executive: AI-Powered Growth

Dun & Bradstreet (HK) Ltd

Hong Kong

On-site

HKD 279,000 - 391,000

Full time

14 days+

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Job summary

Dun & Bradstreet (HK) Ltd is seeking a Marketing Executive to drive integrated B2B campaigns across digital and offline channels in Hong Kong. The role focuses on brand awareness, customer engagement, and lead generation, with responsibility for planning and optimizing digital initiatives including SEO/SEM, paid media, email marketing and website management.

The successful candidate will have a Bachelor's degree in Marketing or related field and 3+ years of marketing experience, with strong

Qualifications

Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.
Minimum 3 years of relevant marketing experience, preferably in B2B marketing or related sectors.
Proven experience in digital marketing, including SEO/SEM, paid media and email marketing.

Responsibilities

Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement and lead generation.
Support planning, execution and optimization of digital marketing initiatives including SEO/SEM, LinkedIn and paid media campaigns.
Leverage AI-enabled tools to support content development, campaign execution and workflow efficiency.
Monitor and analyze campaign performance and provide insights to improve engagement and conversion.
Provide on-site and post-event support for workshops and training programmes to deliver a positive customer experience.
Collaborate with Sales, Product, Customer Success, Compliance, Finance to deliver integrated marketing initiatives.