B2B Marketing Manager

Btse; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Job summary

BTSE Group is expanding its B2B marketing operations and seeks a versatile Marketing Manager who can conduct research, plan strategically, ideate, and execute campaigns. You will work closely with the B2B team to engage with fintech, payments, cloud banking, and SaaS stakeholders, attending industry events as needed.

The role requires a bachelor’s degree in marketing or related field and a proven generalist marketing background, with strong communication and event management skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven marketing background with hands-on experience as a generalist.
• Experience in fintech, payments, cloud banking, or SaaS is highly desirable.
• Excellent communication and interpersonal skills.
• Strong event management skills and willingness to attend industry events.

Responsibilities

• Research and planning: identify trends and opportunities in fintech, payments, cloud banking and SaaS; develop strategic marketing plans for B2B audience.
• Ideation and execution: generate campaigns and oversee execution from concept to delivery.
• Team liaison: collaborate with B2B team to align marketing with objectives and customer needs.
• Performance analysis: monitor and report campaign performance and adjust strategies accordingly.

Skills

Generalist marketing

Market research

Campaign planning

Event management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

BTSE Group is a leading global fintech and blockchain company that builds innovative technology and infrastructure for retail (B2C) and institutional (B2B) clients. BTSE seeks ambitious, motivated professionals to join our B2C and B2B teams.

Opportunity

We are a dynamic cryptocurrency exchange expanding our B2B marketing operations. We are seeking a versatile Marketing Manager who can function as a true generalist—capable of conducting research, strategic planning, ideation, and hands-on execution—to drive our B2B initiatives. In this role, you will work closely with our B2B team to develop campaigns, attend industry events, and engage with key stakeholders in fintech, payments, cloud banking, and SaaS. This opportunity is ideal for candidates based in Taiwan, Singapore, or Hong Kong.

Responsibilities

• Research & Planning: Conduct in-depth market research, via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors. Develop strategic marketing plans tailored to our B2B audience.
• Ideation & Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery.
• Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs.
• Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution.
• Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong event management skills and a willingness to attend industry events.
• Must be based in Taiwan, Singapore, or Hong Kong.
• Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.