Associate Manager/Manager, Vertical Planning (eSIM)

Klook; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Klook is seeking a Manager, Vertical Planning to lead growth strategy for our SIM/WiFi vertical, shaping partnerships and coordinating with global marketing teams to scale our eSIM products.

You will drive commercial planning, oversee budgets and KPIs, analyze market trends, and partner with cross‑functional teams to accelerate customer acquisition and revenue growth. This role requires strategic thinking, strong communication, and global collaboration across time zones.

Qualifications

• 5–7 years of experience in growth planning, strategic partnerships, or marketing.
• Experience in OTA, ecommerce, or tech startups is a plus.
• Strong understanding of telecom or mobile technology; eSIM knowledge a plus but not required.
• Excellent communication, negotiation, and relationship-building skills.
• Fluent in English and Chinese; additional languages a plus.
• Start-up attitude – collaborative, roll-up-your-sleeves mindset.
• Globally-minded and comfortable working across cultures/time zones.
• Ability to think strategically, analyze data, and make data-driven decisions.

Responsibilities

• Shape the commercial strategy and growth planning for our vertical with a focus on marketing and external partnerships.
• Lead key initiatives and work with cross-functional teams globally to drive vertical performance at scale.
• Manage the planning of marketing campaigns at a central level and partner with local teams on execution to increase awareness and drive acquisition.
• Lead development and execution of strategic partnerships with key players in tech and travel to expand the eSIM business.
• Analyze market trends and competitive landscape to identify new opportunities and inform strategies.
• Oversee budget allocation and performance metrics for all partnership and marketing initiatives.
• Collaborate with marketing, operations, finance, and customer service to maximize sales and customer satisfaction.
• Contribute to quarterly strategic planning and improvement initiatives to achieve supply-strength metrics.

Skills

Growth planning

Strategic partnerships

Marketing

Cross-functional collaboration

Fluent English

Fluent Chinese

Data-driven decisions

Startup mindset

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

We're looking for a Manager, Vertical Planning, to join our SIM/WiFi team and to grow our eSIM business. The ideal candidate will be someone with a strong commercial mindset, strategy and planning experience, and proven track record of planning and leading product growth strategy. This person is also expected to drive business growth through leading our partnerships effort and working with local marketing teams to deliver on marketing campaigns.

What You'll Do

• Shape the commercial strategy and growth planning for our vertical - with a focus in marketing and external partnerships.
• Lead key initiatives and work with cross functional teams globally to drive vertical performance at scale.
• Manage the planning of marketing campaigns at a central level and to partner with local marketing teams on campaign execution to increase Klook eSIM’s awareness and drive customer acquisition for our eSIM products.
• Lead the development and execution of strategic partnerships with key players in the tech and travel industries to rapidly expand the eSIM business.
• Analyze market trends and competitive landscape to identify new business opportunities and inform partnership and marketing strategies.
• Oversee budget allocation and performance metrics for all partnership and marketing initiatives, providing regular reports to senior leadership.
• Collaborate closely with various internal functions (e.g., marketing, supplier operations, customer service, finance) to maximize sales, ensure alignment, enhance operational efficiency, drive user acquisition and customer satisfaction.
• Contribute to quarterly strategic planning and improvement initiatives aimed at achieving supply strength metrics goals.
• Extract business data and implement mechanisms to monitor and analyze commercial and operational performance.

What You'll Need

• Minimum of 5-7 years of experience in growth planning, strategic partnerships, or marketing, with a proven track record of driving user growth. Experience in OTA, ecommerce, or tech startups is a plus.
• Strong understanding of the telecommunications or mobile technology industry, with specific knowledge of eSIM technology is a plus, but not required.
• Excellent communication, negotiation, and relationship-building skills.
• Track record of successfully driving cross departmental projects is preferred
• Fluent in both English and Chinese. Proficiency in additional languages is a plus.
• A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required
• Globally-minded and comfortable working with people from different cultural background and in different time zones.
• Demonstrated ability to think strategically, analyze data, and make data-driven decisions.