Associate, Consumer Engagement & Analytics—Lifecycle Growth

Abbott; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Abbott Laboratories seeks a Consumer Engagement Lead to develop and implement strategies that maximize customer lifetime value across digital and offline channels. You will design data-driven campaigns, build lifecycle programs, and collaborate with brands to deliver personalized experiences.

The role requires strong analytics, cross-functional teamwork, and fluent English and Chinese communication. You will drive loyalty initiatives and measure impact across channels.

Qualifications

• Degree in Business/Marketing or related field.
• Minimum 3 years of experience in marketing or brand management.
• Experience in digital marketing or CRM and consumer engagement.
• Familiar with media KPIs, engagement metrics and campaign measurement tools.
• Fluent in English and Chinese; Mandarin an advantage.
• Strong communication and project management skills.

Responsibilities

• Lead development and implementation of consumer engagement strategies to maximize customer lifetime value.
• Design data governance standards to standardize consumer engagement information across platforms.
• Deliver end-to-end data processes for business performance reporting and campaign tracking.
• Identify opportunities via consumer engagement analytics and propose actionable insights.
• Design loyalty programs and lifecycle journeys from onboarding to retention.
• Oversee end-to-end implementation of campaigns and ensure personalized execution.

Skills

Marketing

CRM

Digital marketing

Data analytics

Project management

Communication

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

Job description

Abbott Laboratories seeks a Consumer Engagement Lead to develop and implement strategies that maximize customer lifetime value across digital and offline channels. You will design data-driven campaigns, build lifecycle programs, and collaborate with brands to deliver personalized experiences.

The role requires strong analytics, cross-functional teamwork, and fluent English and Chinese communication. You will drive loyalty initiatives and measure impact across channels.