Senior Consumer Engagement & Analytics Leader

Thornton Tomasetti; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Abbott in Hong Kong seeks a seasoned Consumer Engagement Lead to design data-driven campaigns, maximize customer lifetime value, and govern cross-channel loyalty initiatives within ANI International Nutrition. You will translate business problems into analytics-led solutions, map the customer journey, and collaborate with brands to deliver personalized experiences.

This role oversees end-to-end campaigns and leads external service teams to ensure seamless execution across hotline, social, and

Qualifications

• Minimum 3 years of experience in marketing or brand management; strong hands-on digital marketing or CRM/Consumer Engagement experience preferred.
• Fluent in English and Chinese; Mandarin an advantage.
• Familiar with media KPIs, engagement metrics, and campaign measurement tools.

Responsibilities

• Shaping and implementing overall consumer engagement strategy to drive sales growth and retention.
• Translate business problems into analytics-led solutions and evaluate results.
• Utilize data-driven approaches to improve personalized communications and marketing campaigns.
• Map customer journey to identify touch points and maximize opportunities.

Skills

CRM

Marketing

Data analytics

Customer engagement

Campaign management

Stakeholder mgmt

Education

Degree holder in Business or Marketing

Tools

Salesforce

Job description

Abbott in Hong Kong seeks a seasoned Consumer Engagement Lead to design data-driven campaigns, maximize customer lifetime value, and govern cross-channel loyalty initiatives within ANI International Nutrition. You will translate business problems into analytics-led solutions, map the customer journey, and collaborate with brands to deliver personalized experiences.

This role oversees end-to-end campaigns and leads external service teams to ensure seamless execution across hotline, social, and