Pediatric Brand Growth Manager - Digital & Performance

Abbott; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Abbott is seeking a digitally savvy marketer in Hong Kong to integrate brand building with digital execution for its Pediatric Business. The role involves managing brand strategies, executing digital campaigns, and collaborating with cross-functional teams to drive business growth.

The ideal candidate will have a relevant degree, at least 3 years of marketing experience, and fluency in English and Chinese. A passion for the health and nutrition sector is preferred.

Qualifications

• Minimum 3 years of experience in marketing or brand management.
• Familiar with media KPIs and digital performance metrics.
• Fluent in written and spoken English and Chinese.

Responsibilities

• Drive brand and portfolio strategies.
• Lead digital and social media activations.
• Collaborate with cross-functional teams.

Skills

Digital marketing expertise

Brand management

Analytical skills

Project management

Strong communication skills

Education

Degree in Business, Marketing or related field

Tools

Campaign measurement tools

Social media platforms

Job description

Abbott is seeking a digitally savvy marketer in Hong Kong to integrate brand building with digital execution for its Pediatric Business. The role involves managing brand strategies, executing digital campaigns, and collaborating with cross-functional teams to drive business growth.

The ideal candidate will have a relevant degree, at least 3 years of marketing experience, and fluency in English and Chinese. A passion for the health and nutrition sector is preferred.