CRM Analytics & Loyalty Lead — Assistant Manager

AS Watson Retail (HK) Limited; Sha Tin; On-site; HKD 500,000 - 800,000; Full time

Benefits offered by this job

Convenient office near MTR

Medical and life insurance coverage

Job summary

AS Watson Retail (HK) Limited is seeking an Assistant CRM Analytics Manager - Loyalty Program to turn customer insights into CRM strategies that boost engagement, loyalty, and lifetime value across our O+O ecosystem.

You will lead a CRM analytics team, partner with multiple business units, and translate data into actionable business growth recommendations in a fast-paced environment with English and Chinese proficiency.

Qualifications

• Experience leading or coaching a CRM analytics team.
• Strong understanding of CRM campaigns and O+O customer journeys.
• Analytical mindset with ability to translate data into commercial recommendations.
• Proficient in English and Chinese.
• Experience with cross-functional collaboration and stakeholder management.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and presentation skills.
• Hands-on SQL; knowledge of BI/CRM tools is a plus.
• Interest in AI, automation and self-service reporting.

Responsibilities

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development.
• Partner with business units and cross-functional teams to drive customer-focused CRM initiatives.
• Analyze customer behavior, spending patterns, and sales trends to identify opportunities.
• Develop data-driven CRM strategies to boost engagement and loyalty across the O+O journey.
• Perform customer segmentation, targeting, and personalization to improve campaign relevance.
• Translate analytics into actionable recommendations for business growth.
• Evaluate campaign performance and drive optimization through measurement and reporting.
• Promote AI, automation, and self-service reporting to improve efficiency.
• Monitor customer and market trends to identify opportunities.

Skills

CRM analytics

Loyalty programs

Team leadership

SQL

Power BI

Adobe Campaign

Campaign analysis

Stakeholder management

Cross-functional collaboration

Multilingual English/Chinese

Tools

SQL

Power BI

Adobe Campaign

Job description

AS Watson Retail (HK) Limited is seeking an Assistant CRM Analytics Manager - Loyalty Program to turn customer insights into CRM strategies that boost engagement, loyalty, and lifetime value across our O+O ecosystem.

You will lead a CRM analytics team, partner with multiple business units, and translate data into actionable business growth recommendations in a fast-paced environment with English and Chinese proficiency.