Assistant Vice President / Head - Brand Strategy | Fintech

Zero Finance Hong Kong Limited; Hong Kong; On-site; HKD 1,500,000 - 2,000,000; Full time

Job summary

Zero Finance Hong Kong Limited seeks an Assistant Vice President / Head of Brand Strategy to lead data-based brand investments and connect brand activity to measurable business outcomes. You will partner across brand, finance, analytics, and agencies to build investment plans, define success metrics, and evaluate performance.

The role requires strong quantitative skills, 12-15 years in brand planning or media strategy, and a track record of turning data into actionable insights for senior

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Statistics, or a related field.
• 12 - 15 years of experience in brand planning or media strategy.
• Demonstrated experience measuring media plans, budget recommendations, and business cases.
• Strong quantitative and analytical skills, including the ability to interpret multiple data sources and explain their limitations.
• Familiarity with media effectiveness and measurement approaches, such as marketing mix modeling, attribution, incrementality, and brand-lift research.
• Strong presentation and communication skills, with the ability to make data-driven recommendations accessible to non-technical audiences.
• Strong project management skills and the ability to balance strategic planning with executional detail.
• Prior experience working in a Brand, Research, Strategy or Media Agency is an advantage.

Responsibilities

• Develop data-driven rationales for brand investment, linking proposed spending to business objectives.
• Build media investment plans that define the role of each channel, target audience, timing, reach, frequency, and budget allocation.
• Analyze customer, media, campaign, sales, and market data to identify opportunities and inform planning decisions.
• Work with analytics and finance teams to establish measurement frameworks, KPIs, baselines, and performance targets.
• Collaborate with media agencies and internal teams to ensure plans are grounded in sound assumptions and aligned with brand strategy.
• Evaluate media and brand campaign effectiveness using appropriate methods, such as brand-lift studies, marketing mix modeling, attribution, and incrementality testing.
• Drive and manage multi-channel marketing and advertising campaigns to drive brand awareness and engagement.
• Ensure the consistency of brand's visual identity, creative development, messaging, and tone across all touchpoints.

Skills

Quantitative skills

Analytical skills

Brand strategy

Presentation skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, Statistics, or related field

Job description

Assistant Vice President / Head - Brand Strategy | Fintech

We’re a cutting-edge digital finance company using technology to transform financial services. Our mission is to deliver secure, accessible solutions that help individuals and businesses manage their finances more efficiently with confidence.

The Role

We are seeking a Head - Brand Strategy to develop data-based rationales for brand media investment and connect brand-building activity to business outcomes. The role will partner with brand, finance, analytics, and agency teams to build clear investment plans, define success measures, and evaluate performance. The ideal candidate combines strategic brand thinking with strong quantitative skills and can make complex data analysis understandable and actionable. The role will report directly to the Director, Brand & Marketing.

Key Responsibilities

Develop data-driven rationales for brand investment, linking proposed spending to business objectives.

Build media investment plans that define the role of each channel, target audience, timing, reach, frequency, and budget allocation.

Analyze customer, media, campaign, sales, and market data to identify opportunities and inform planning decisions.

Work with analytics and finance teams to establish measurement frameworks, KPIs, baselines, and performance targets.

Collaborate with media agencies and internal teams to ensure plans are grounded in sound assumptions and aligned with brand strategy.

Evaluate media and brand campaign effectiveness using appropriate methods, such as brand-lift studies, marketing mix modeling, attribution, and incrementality testing.

Drive and manage multi-channel marketing and advertising campaigns to drive brand awareness and engagement.

Ensure the consistency of brand's visual identity, creative development, messaging, and tone across all touchpoints.

Qualifications and Experience

Bachelor’s degree in Marketing, Business, Communications, Statistics, or a related field;

12 - 15 years of experience in brand planning or media strategy.

Demonstrated experience measuring media plans, budget recommendations, and business cases.

Strong quantitative and analytical skills, including the ability to interpret multiple data sources and explain their limitations.

Familiarity with media effectiveness and measurement approaches, such as marketing mix modeling, attribution, incrementality, and brand-lift research.

Strong presentation and communication skills, with the ability to make data-driven recommendations accessible to non-technical audiences.

Strong project management skills and the ability to balance strategic planning with executional detail.

Prior experience working in a Brand, Research, Strategy or Media Agency is an advantage.

Zero Finance is a wholly owned subsidiary of ZERO FINTECH GROUP LIMITED - (Stock code: 0093). We are one of the leading Fintech Companies in Hong Kong, committed to providing Financial Solutions to our clients since 2014.

\"Zero Wait, and Zero Pain\" smart financial solution to the public. To cope with our rapid business expansion of X Wallet express automated personal loan service and other financial services, we are now seeking for a high-caliberprofessional to take up this challenging role.

X Wallet breaks the traditional way of lending using Machine Learning and data analysis to deliver an automated loan approval result in 5 seconds.

What can I earn as an Assistant Vice President