APAC Digital Marketing Lead - Fintech & CFD

JF Talent Consulting Group (Global); Hong Kong; In loco; HKD 279.000 - 390.600; Tempo pieno

Descrizione del lavoro

A dynamic financial services firm in Hong Kong is seeking a Digital Marketing Executive to design and implement effective marketing strategies across multiple channels such as SEO, SEM, PPC, and social media. The ideal candidate will have 3-5 years of experience in the marketing sector, preferably in the CFD or Fintech industry. Responsibilities include managing campaigns, analyzing performance metrics, and creating engaging content tailored to financial services. Proficiency in English and Mandarin is required for this position.

Competenze

• Minimum 3-5 years of relevant experience in marketing.
• Experience in CFD FX / Fintech / Financial Industry is preferred.
• Strong knowledge of digital marketing including SEO, SEM, and paid social.

Mansioni

• Design and implement digital marketing strategies across SEO, SEM, and social media.
• Create and launch advertising campaigns.
• Monitor and analyze key performance indicators for campaigns.

Conoscenze

Digital marketing strategies

SEO

SEM

Content marketing

Project management

Interpersonal skills

Analytical skills

Proficiency in English

Proficiency in Mandarin Chinese

Formazione

University graduate in Marketing or related discipline

Strumenti

Google Analytics

Google Ads

Social media advertising platforms

Ahrefs

SEMrush

Descrizione del lavoro

Hong Kong, Hong Kong SAR, Hong Kong

HK$ 20,000.00 - 30,000.00 (Hong Kong Dollar)

About the job Digital Marketing Executive | Fintech | CFD | HK

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

They provide a wide range of financial instruments (FX, Bullion, Commodity, and Crypto) for an international client base of individuals, institutions, and brokers. Hong Kong is the regional hub for its APAC business operations, with a high level of strategic of business and manpower planning to achieve the business goal.

About The Role

The role will be based in the Hong Kong Office and is expected to have generalist knowledge and experience in both online and offline Marketing, including content marketing, distribution, events, and digital. This role will report to the Digital Marketing Manager to implement all aspects of marketing activities within APAC

Job Description

• Design and implement data-driven digital marketing strategies across channels such as SEO, SEM, PPC, social media, youtube and content marketing. Formulate strategies to build awareness and engagement for brands
• Apply generative AI in simplifying workflows and creative process
• Create content, plan and launch advertising campaigns
• Manage and optimize digital marketing campaigns, ensuring they align with business goals and target audiences.
• Monitor and analyze key performance indicators (KPIs) to assess campaign success, provide insights, and improve ROI.
• Work with content creators to produce engaging, industry-specific materials tailored to financial services and CFD trading.
• Work with shareholders, product development, and customer service teams to align marketing initiatives with company objectives.

Requirements

• University graduate in Marketing or a related discipline
• Minimum 3-5 years of relevant experience in marketing
• Experience gained from CFD FX / Fintech / Financial Industry will be highly preferred
• Excellent interpersonal and project management skills
• Strong knowledge of digital marketing (SEO/SEM/Display/Paid Social)
• Technical Skills: Proficiency with tools like Google Analytics, Google Ads, social media advertising platforms, Ahrefs and SEMrush
• Independent, proactive, and result-oriented with good analytical skills
• Versatile, highly adaptive in a fast-moving and dynamic working environment
• Proficient in written and spoken English & Mandarin Chinese