Assistant Sales Manager

Jebsen Group; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Jebsen Wines & Spirits is seeking an on-premise sales professional in Hong Kong to drive growth and distribution for premium wines and spirits. You will handle KPI-driven sales, manage key accounts, and coordinate with internal teams to execute promotions and trade marketing plans.

Applicants should have 3–5 years in on-premise sales or key account roles, strong data interpretation skills, and a good command of English. WSET Level 2 is a plus; Excel skills are essential for reporting.

Qualifications

• 3–5 years of on-premise sales and/or key account experience.
• Ability to interpret commercial data and translate insights into action.
• Experience supporting trade marketing and promotions with supply/ops coordination.
• Good knowledge of Wines & Spirits (WSET Level 2 is a plus).
• High level of English proficiency and strong Excel skills.

Responsibilities

• Execute channel strategies and develop distribution plans to grow sales in on-premise outlets.
• Track, analyze, and report market performance and KPIs to drive improvements.
• Manage and support key account performance and commercial execution across the on-premise network.
• Collaborate with internal teams to support trade marketing planning and promotions.
• Build relationships with channel partners and internal cross-functional teams.
• Coordinate with supply/operations to ensure product availability for promotions.

Skills

KPI sales management

Stakeholder management

Account management

Data interpretation

Excel proficiency

Education

WSET Level 2 (preferred)

Tools

Excel

VLOOKUPs

Job description

BEVERAGE (JEBSEN WINES & SPIRITS)

Jebsen Wines & Spirits is one of the largest independent importer and distributor of premium spirits, New and Old World Wines, Japanese sake and mineral water in Greater China. Our portfolio is as diverse as the markets we serves, using a combination of exclusive partnerships with iconic brands and our own investments into brands and wineries around the world.

Purpose of the Job

• Drive on-premise channel and key account growth through KPI-led sales execution and leadership.
• Develop the sales and distribution of Jebsen Wines & Spirits portfolio and achieve the sales & GP targets focusing on Premium Local / Western Restaurants Groups.

Responsibilities

On-Premise Growth & Channel Strategy

• Execute channel strategies and develop distribution plans to grow sales in on-premise outlets.
• Identify growth opportunities, assess coverage gaps, and recommend channel expansion initiatives.

Sales Performance & Insights (KPI Ownership)

• Track, analyze, and report on market performance and KPIs (e.g., sales trends, account performance, distribution coverage).
• Provide insights and recommendations to drive continuous improvement.

Key Account & Trade Execution Support

• Manage and support key account performance and commercial execution across the on-premise network.
• Collaborate with internal teams to support trade marketing planning and promotional activity rollout.

Partner & Stakeholder Relationship Management

• Build and maintain strong relationships with channel partners, key stakeholders, and internal cross-functional teams.
• Ensure alignment on plans, execution timelines, and performance expectations.

Supply Coordination for Availability

• Coordinate with the supply chain / operations teams to ensure product availability for promotions and forecasted demand.

Operation Facilitation and Customer Satisfaction

• Facilitate order-taking to ensure efficient sales execution and customer satisfaction.
• Manage account receivables, including collection and aging management.

Requirements

• 3-5 years of experience in on-premise sales and/or key account management.
• Proven ability to deliver results using KPI-driven sales management.
• Experience managing over a key account territory
• Strong stakeholder management skills with channel partners and internal teams.
• Ability to interpret commercial data and translate insights into action.
• Experience supporting trade marketing and promotional executions (and coordinating with supply/operations).
• Good Knowledge of Wines & Spirits (WSET Level 2 is a plus)
• High Level of English Proficiency
• Experience working on excel with basic sums (Vlookups is a plus)

SUCCESS BREEDS SUCCESS.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.