Brand Manager (Beverage)

Jebsen Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Jebsen Wines & Spirits, a leading importer and distributor in Greater China, is seeking a Brand Manager to formulate marketing strategies and build brand plans for assigned brands.

You will work with sales, finance, supply chain and agencies to translate global strategy into local campaigns, manage P&L, budgets, and training.

The role requires at least five years of marketing experience in premium FMCG or hospitality, a marketing degree, and fluency in English and local language.

Qualifications

• Minimum 5 years of marketing experience in related fields.
• Proven track record of executing marketing campaigns and launching new products.
• Strong commercial acumen and understanding of consumer behavior and brand objectives.
• Degree holder in Marketing, Business Administration or related disciplines.
• Fluent in local language and English.

Responsibilities

• Develop and implement brand plans to drive growth.
• Translate global/ regional strategy to local branding.
• Plan and evaluate integrated marketing campaigns across digital, PR, events.
• Collaborate with sales, finance, logistics and external partners.
• Manage brand P&L and forecast sales and inventory.
• Oversee A&P budgets and allocate marketing resources.
• Conduct product training for internal and external parties.

Skills

Marketing strategy

Brand management

Campaign management

Cross-functional collaboration

P&L management

Education

Marketing degree

Job description

Jebsen Wines & Spirits is one of the largest independent importer and distributor of premium spirits, New and Old World Wines, Japanese sake and mineral water in Greater China. Our portfolio is as diverse as the markets we serves, using a combination of exclusive partnerships with iconic brands and our own investments into brands and wineries around the world.

Purpose of the Job

The Brand Manager is responsible for formulating marketing strategies, developing and implementing brand marketing plans to achieve overall brand and business goals for assigned brands.

The incumbent will work collaboratively with internal parties including channel sales and corporate partnership, finance and accounting, supply chain and logistics and external parties including principals and agencies in developing plans and tools to meet business needs and craft experience.

Responsibilities

Develop and implement brand plan (marketing plan) to drive business growth of assigned brands.

Translate global / regional brand strategy and positioning to local brand strategy. Develop creative local guidelines to inspire and brief local agencies and internal sales team.

Develop, monitor, and evaluate integrated marketing campaigns encompassing digital and social media planning, public relations and communications, promotional strategies, event execution, and consumer engagement initiatives to drive brand and product strategies.

Serve as a key liaison between brand principals and internal teams, collaborating cross-functionally with sales and other departments to execute and support ongoing marketing campaigns and initiatives.

Manage brand P&L, conduct comprehensive analyses including campaign performance, sales and distribution metrics, inventory forecasting, and business reviews to inform strategic decisions.

Oversee and track A&P budgets, ensuring efficient and cost-effective allocation of marketing resources.

Act as the brand ambassador, conduct product training for internal and external parties.

Requirements

Experience:Minimum 5 years ofmarketing experience in related fields, preferably premium FMCG, F&B and hospitality. Proven track record of successfully executing marketing campaigns and launching new products.

Brand Management Expertise: Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behavior, event management and the latest marketing tools and technologies.

Education: Degree holder in Marketing, Business Administration or other related disciplines.

Personal Attributes:Passionate, self-motivated, resilient, analytical with high level of professional ethos and responsibility for highly visible and complex projects.

Language: Fluent in local language and English is essential.